{"id":11140,"date":"2026-07-07T14:10:49","date_gmt":"2026-07-07T06:10:49","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=11140"},"modified":"2026-07-07T14:10:49","modified_gmt":"2026-07-07T06:10:49","slug":"microsoft-advertising-performance-max-experiments-beta-types","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=11140","title":{"rendered":"Microsoft Advertising Performance Max Experiments Beta Types"},"content":{"rendered":"<p><\/p> <div> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/microsoft-bing-experiments-Lv60hPsr.jpg\" style=\"max-width:100%\" alt=\"Microsoft Bing Experiments\" title=\"Microsoft Advertising Performance Max Experiments Beta Types\u63d2\u56fe\" \/><\/p> <p>Microsoft Advertising has opened up a new betas for Performance Max experiments. There are now Max upgrade or uplift experiments available in Microsoft Advertising.<\/p> <p>Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn saying, &#8220;Microsoft Advertising opened up the beta for PMax experiments around upgrading to PMax as well as PMax uplift.&#8221;<\/p> <p>She added that these experiments allow you to explore two key questions on PMax impact:<\/p> <p>(1) Compare performance of a new PMax campaign, either compared to another campaign or when run alongside other campaigns, asking \u201cIs Performance Max performing better than what we\u2019re running today?\u201d<\/p> <p>(2) Measure incrementality by comparing treatment (exposed) vs control (suppressed) users for 6+ week period for your eligible campaigns, asking \u201cwhat happens if we don\u2019t run these ads? Is this incremental, would these conversions have happened anyway?\u201d<\/p> <p>Here are screenshots:<\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/microsoft-advertising-pmax-experiments-s1eramaZ.png\" style=\"max-width:100%\" alt=\"Microsoft Advertising Pmax Experiments\" title=\"Microsoft Advertising Performance Max Experiments Beta Types\u63d2\u56fe1\" \/><\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/microsoft-advertising-pmax-experiments2-FpklyqL3.jpg\" style=\"max-width:100%\" alt=\"Microsoft Advertising Pmax Experiments2\" title=\"Microsoft Advertising Performance Max Experiments Beta Types\u63d2\u56fe2\" \/><\/p> <p>If you would like to participate in the open beta, you can request access through the Microsoft Advertising chat representatives.<\/p> <p>Forum discussion at LinkedIn.<\/p> <\/p><\/div> <p>#Microsoft #Advertising #Performance #Max #Experiments #Beta #Types1783404649<\/p> ","protected":false},"excerpt":{"rendered":"<p>Microsoft Advertising has opened up a new betas for Performance Max experiments. There are now Max upgrade or uplift experiments available in Microsoft Advertising. Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn saying, &#8220;Microsoft Advertising opened up the beta for PMax experiments around upgrading to PMax as well as PMax uplift.&#8221; She added that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1715,3467,3820,701,734,528,8844],"class_list":["post-11140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-advertising","tag-beta","tag-experiments","tag-max","tag-microsoft","tag-performance","tag-types"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/11140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11140"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/11140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/11141"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11140"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}