{"id":11385,"date":"2026-07-11T03:56:45","date_gmt":"2026-07-10T19:56:45","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=11385"},"modified":"2026-07-11T03:56:45","modified_gmt":"2026-07-10T19:56:45","slug":"google-merchant-listings-support-sale-duration-and-product-category","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=11385","title":{"rendered":"Google merchant listings support sale duration and product category"},"content":{"rendered":"

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Google has updated its merchant listing structured data to support sale duration and product category property. This is to more align the merchant listing structured data support within Google Search with Google Merchant Center feed support.<\/p>

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Sale duration. <\/strong>Google added a new section on \u201cSale duration\u201d to the Merchant listing structured data help document. Google said, \u201cthis explains how to use the validFrom, validThrough, and priceValidUntil schema.org properties to set the effective range for sale prices, including best practices and examples for placement on either Offer or PriceSpecification nodes.\u201d Google added this because it \u201caligns schema.org usage with the Merchant Center feed attribute sale_price_effective_date, providing clear instructions and best practices for merchants using structured data.\u201d<\/p>

Here is that new section:<\/p>

\"Google\"Google<\/figure>

Product category. <\/strong>Google also updated that document to include support for Product.category property. <\/p>

Google\u00a0wrote\u00a0it has updated the Merchant listing documentation to detail how the Product.category property can be used with both Text and CategoryCode types. \u201cThis aligns with the Google Merchant Center feed specifications for the product_type and google_product_category attributes,\u201d Google added. Google also said this is to \u201chelp merchants provide both merchant-defined and Google-defined category information within their schema.org markup, enhancing product information for Google Search and Shopping.\u201d<\/p>

Here is what was added:<\/p>

\"Product\"Product<\/figure>

Why we care. <\/strong>If you maintain merchant listing structured data for Google, these additions may be useful. Product category support can help Google understand more about the products you are feeding it, which may help with showing that product for more relevant queries. Google\u2019s sale duration support can let you plan your product sales more effectively and efficiently when updating your merchant listing structured data.<\/p>

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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>

\"Barry\"Barry <\/div>
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.<\/p>

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.<\/p>

Barry can be followed\u00a0on X here<\/a>\u00a0and you can learn more about\u00a0Barry Schwartz over here or on his personal site. <\/p> <\/div><\/div> <\/p><\/div> <\/p><\/div> <\/div>

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