{"id":1148,"date":"2026-01-09T14:04:37","date_gmt":"2026-01-09T06:04:37","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=1148"},"modified":"2026-01-09T14:04:37","modified_gmt":"2026-01-09T06:04:37","slug":"google-ads-upgrades-creator-partnerships-with-search-and-management-tools","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=1148","title":{"rendered":"Google Ads upgrades Creator Partnerships with search and management tools"},"content":{"rendered":"

<\/p>

Google Ads introduced Creator Search in beta, letting advertisers find YouTube creators by keyword or channel handle. Filters for subscriber count, average views, location, and contact availability cut the time and manual effort needed for research and outreach.<\/p>

Alongside search, Google added a new Management section that centralizes creator communication. Advertisers can view creator names, inquiry status, subjects, latest updates, and response deadlines in one place, with direct email access built in.<\/p>

\"Creator\"Creator<\/figure>

Why we care.<\/strong> As creator-led campaigns take on a bigger role in media strategies, advertisers need better ways to find the right creators and manage partnerships. Google Ads\u2019 latest Creator Partnerships update targets both challenges.<\/p>

First seen.<\/strong> Google Ads specialist Thomas Eccel first spotted the update and shared it on Linkedin.<\/p>

The big picture<\/strong>. These changes push Creator Partnerships closer to a true workflow tool, giving teams the same structure and accountability they expect from other paid media efforts.<\/p>

Bottom line<\/strong>. By improving both discovery and organization, Google Ads is making it easier for advertisers to run creator partnerships at scale.<\/p> <\/div>

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>

\"Anu\"Anu <\/div> <\/p><\/div>

Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p>

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p>

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div>

<\/p>

<\/p><\/div>

News#Google #Ads #upgrades #Creator #Partnerships #search #management #tools1767938677<\/p> ","protected":false},"excerpt":{"rendered":"

Google Ads introduced Creator Search in beta, letting advertisers find YouTube creators by keyword or channel handle. Filters for subscriber count, average views, location, and contact availability cut the time and manual effort needed for research and outreach. Alongside search, Google added a new Management section that centralizes creator communication. Advertisers can view creator names, […]<\/p>\n","protected":false},"author":1,"featured_media":1149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,672,75,674,83,673,95,675,671],"class_list":["post-1148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-creator","tag-google","tag-management","tag-news","tag-partnerships","tag-search","tag-tools","tag-upgrades"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1148"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/1149"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}