{"id":11552,"date":"2026-07-14T00:59:37","date_gmt":"2026-07-13T16:59:37","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=11552"},"modified":"2026-07-14T00:59:37","modified_gmt":"2026-07-13T16:59:37","slug":"google-ads-requires-disclosure-for-ai-generated-content-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=11552","title":{"rendered":"Google Ads Requires Disclosure For AI-Generated Content via @sejournal, @brookeosmundson"},"content":{"rendered":"<p><\/p> <div id=\"narrow-cont\"> <p class=\"isSelectedEnd\"><span>Google Ads is introducing a new disclosure requirement for advertisers using generative AI.<\/span><\/p> <p class=\"isSelectedEnd\"><span>The update adds AI transparency labels to ads across Search, YouTube, and Discover. It also requires advertisers using third-party AI tools to disclose when AI was used to create or edit an ad.<\/span><\/p> <p><span>For advertisers, the change is less about adopting AI and more about documenting when it\u2019s used. Teams relying on third-party AI tools may need to update their review process before campaigns go live.<\/span><\/p> <h2 data-start=\"2837\" data-end=\"3030\">How The New AI Disclosure Works<\/h2> <p class=\"isSelectedEnd\"><span>Google is adding a new \u201cHow this ad was made\u201d section to the My Ad Center panel.<\/span><\/p> <p class=\"isSelectedEnd\"><span>Users can open the panel from the three-dot menu or information icon on ads across Search, YouTube, and Discover. The panel will indicate whether generative AI was used to create or edit the ad.<\/span><\/p> <p><iframe class=\"sej-iframe-auto-height\" id=\"in-content-iframe\" scrolling=\"no\" src=\"https:\/\/www.searchenginejournal.com\/wp-json\/sscats\/v2\/tk\/Middle_Post_Text\"><\/iframe><\/p> <p class=\"isSelectedEnd\"><span>How that disclosure appears depends on which AI tools were used.<\/span><\/p> <p><span>Ads created with Google\u2019s generative AI advertising tools will receive the disclosure automatically. Advertisers using third-party AI tools will need to apply the disclosure themselves through a new control in Google Ads.<\/span><\/p> <p>Google explained:<\/p> <blockquote> <p>\u2026when they create ads elsewhere, we\u2019re introducing a control so they can easily indicate if they used generative AI.<\/p> <\/blockquote> <p class=\"isSelectedEnd\"><span>Google did not identify specific third-party platforms. The requirement would apply to tools outside Google\u2019s own advertising products.<\/span><\/p> <p><span>Depending on local requirements, Google says the disclosure may also appear directly on the ad instead of only within My Ad Center. The company has not said which markets will display those labels.<\/span><\/p> <h2>What This Means For Advertisers<\/h2> <p data-start=\"215\" data-end=\"336\" class=\"PDq2pG_selectionAnchorContainer\">Many advertisers already use generative AI to write copy, generate images, or edit creative before it reaches Google Ads.<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\/><\/p> <p data-start=\"338\" data-end=\"569\">The new requirement means teams will also need to document when those tools were used. That information may not be readily available if creative production and campaign management are handled by different people or different teams.<\/p> <p data-start=\"571\" data-end=\"813\">For some organizations, that may mean updating existing approval processes so AI usage is documented before campaigns go live. Agencies may also need to confirm whether client-supplied creative used third-party AI tools before publishing ads.<\/p> <p data-start=\"815\" data-end=\"1084\">Advertisers running campaigns in multiple countries may also want to monitor performance where AI disclosures appear directly on ads. Google hasn\u2019t identified which markets will display those labels, and it\u2019s too early to know whether they will influence user behavior.<\/p> <p data-start=\"1086\" data-end=\"1316\">For most advertisers, this is a relatively small workflow change. It doesn\u2019t limit the use of third-party AI tools, but it does add another disclosure requirement that teams will need to account for before campaigns are published.<\/p> <h2 data-start=\"1086\" data-end=\"1316\">What\u2019s Still Unclear<\/h2> <p data-start=\"3089\" data-end=\"3147\" class=\"PDq2pG_selectionAnchorContainer\">Google\u2019s announcement leaves several questions unanswered.<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\/><\/p> <p data-start=\"3149\" data-end=\"3447\">The company says disclosures apply to ads created or edited with AI, but it does not define what qualifies as \u201ccreated or edited.\u201d It\u2019s unclear whether minor edits made with third-party AI tools require disclosure or whether the requirement is intended for more substantially AI-generated creative.<\/p> <p data-start=\"3449\" data-end=\"3566\">Google also hasn\u2019t explained how the requirement applies when multiple AI tools are used during the creative process.<\/p> <p data-start=\"3568\" data-end=\"3750\">Enforcement is another open question. Google has not said whether advertisers that fail to disclose third-party AI usage will receive warnings, policy violations, or ad disapprovals.<\/p> <p data-start=\"3752\" data-end=\"3920\">Google also hasn\u2019t shared when advertisers will be expected to begin using the new disclosure control or whether there will be a grace period before enforcement begins.<\/p> <p data-start=\"3922\" data-end=\"3987\">We\u2019ll update this article as Google provides additional guidance.<\/p> <p>\u00a0<\/p> <p>\u00a0<\/p> <blockquote> <p>\u00a0<\/p> <\/blockquote> <\/div> <p>News,PPC#Google #Ads #Requires #Disclosure #AIGenerated #Content #sejournal #brookeosmundson1783961977<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads across Search, YouTube, and Discover. It also requires advertisers using third-party AI tools to disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[152,631,706,185,1532,75,13083,80],"class_list":["post-11552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","tag-ads","tag-aigenerated","tag-brookeosmundson","tag-content","tag-disclosure","tag-google","tag-requires","tag-sejournal"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/11552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11552"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/11552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/11553"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11552"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}