{"id":11914,"date":"2026-07-19T04:48:11","date_gmt":"2026-07-18T20:48:11","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=11914"},"modified":"2026-07-19T04:48:11","modified_gmt":"2026-07-18T20:48:11","slug":"google-tests-performance-max-network-controls-with-new-partners-alpha-setting","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=11914","title":{"rendered":"Google tests Performance Max network controls with new Partners (Alpha) setting"},"content":{"rendered":"
<\/p>
Google is testing a new Partners (Alpha) setting in Performance Max that gives advertisers the ability to opt in or out of Search Partners and the Google Display Network\u2014a level of control that hasn\u2019t previously existed in the automated campaign type.<\/p>
What\u2019s happening<\/strong>. Some advertisers are seeing a new Partners (Alpha) setting within Performance Max campaigns that lets them choose whether to include:<\/p>
Search Partners<\/strong><\/li>
Google Display Network (GDN)<\/strong><\/li> <\/ul> <\/figure>
Until now, both networks were automatically included in Performance Max with no option to exclude them.<\/p>
Why we care<\/strong>. The update gives advertisers greater control over where Performance Max ads appear, making it easier to align inventory with campaign objectives. Those focused on efficiency metrics such as ROAS or CPA can now test whether excluding certain networks improves performance.<\/p>
What we\u2019re watching<\/strong>. The feature is currently labelled Alpha, indicating it is only available to a limited number of advertisers. Google has not announced when\u2014or if\u2014it plans to roll the setting out more broadly.<\/p>
The bottom line<\/strong>. Google\u2019s new Partners (Alpha) setting could give Performance Max advertisers one of their most requested controls: the ability to decide whether campaigns run across Search Partners and the Display Network, rather than relying entirely on Google\u2019s automation.<\/p>
Spotted<\/strong>. This update was spotted by PPC Growth Strategist Saquib Syed, who shared spotting it on LinkedIn. <\/p>
See exactly how your competitors win<\/span>. <\/p>
Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them. <\/p> <\/p><\/div>
Analyze your competitors<\/span> <\/p> <\/p><\/div> <\/div>
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>
<\/div>
Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span>In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p>
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div>
Google is testing a new Partners (Alpha) setting in Performance Max that gives advertisers the ability to opt in or out of Search Partners and the Google Display Network\u2014a level of control that hasn\u2019t previously existed in the automated campaign type. What\u2019s happening. Some advertisers are seeing a new Partners (Alpha) setting within Performance Max […]<\/p>\n","protected":false},"author":1,"featured_media":11915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[29412,2722,75,701,8169,83,2777,528,13166,1706],"class_list":["post-11914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-alpha","tag-controls","tag-google","tag-max","tag-network","tag-news","tag-partners","tag-performance","tag-setting","tag-tests"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/11914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11914"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/11914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/11915"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11914"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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