<\/p>
To see why MCP matters to marketers, start with what\u2019s happened to the buyer journey. Over the past couple of years, I\u2019ve watched it fold in on itself: a category decision that used to take someone 10 steps \u2013 Google the category, click a result, compare providers, check reviews, search again, then finally narrow down \u2013 now takes two. They ask an AI assistant, \u201cWhat\u2019s the best option for me?\u201d<\/em> and click whatever it recommends.<\/p> If your brand isn\u2019t in the three- or four-name shortlist the model returns, you haven\u2019t just lost the deal. To be honest, you were never in the running.<\/p> That shift puts a new question in front of every marketing team I talk to: How do you make sure AI describes your brand accurately, and get it doing real work for you instead of handing back generic advice? Increasingly, the answer runs through the Model Context Protocol, or MCP. So, the question becomes what to connect and how to make it work and how MCP for marketers benefits multiple teams\u00a0 \u2013 from SEO to the CMO.<\/p>