Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center.<\/p>
What\u2019s happening<\/strong>. Advertisers can now connect business data feeds to Demand Gen campaigns, enabling ads to dynamically display content based on audience interests and available inventory.<\/p> The feature is designed for advertisers in industries such as:<\/p>
- Travel<\/li>
- Real estate<\/li>
- Automotive<\/li> <\/ul>
Unlike retail-focused campaigns, the update does not<\/strong> require a Google Merchant Center feed.<\/p> Why we care<\/strong>. The addition opens up dynamic advertising to more verticals that don\u2019t typically use Merchant Center. Advertisers can automatically tailor creative using structured business data, helping improve ad relevance while reducing the need for manual asset updates.<\/p> Between the lines<\/strong>. While Demand Gen has steadily gained new automation features, much of its dynamic functionality has been geared toward ecommerce. Business data feeds broaden that capability to service-based and inventory-driven businesses, signalling Google\u2019s push to make Demand Gen more versatile beyond retail.<\/p> One limitation<\/strong>. For now, business data feeds are supported only on the Google Display Network within Demand Gen campaigns, not across the campaign\u2019s full inventory.<\/p> The bottom line<\/strong>. Google is making Demand Gen more useful for non-retail advertisers by introducing business data feeds, allowing dynamic ads powered by structured business information without the need for Merchant Center.<\/p> See exactly how your competitors win<\/span>. <\/p> Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them. <\/p> <\/p><\/div>
Analyze your competitors<\/span> <\/p> <\/p><\/div> <\/div> Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> ![\"Anu](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Anu-Adegbola.jpg.webp\" "\\"Google")
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Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span>In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <\/p>
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News#Google #brings #business #data #feeds #Demand #Gen #campaigns1784594918<\/p> ","protected":false},"excerpt":{"rendered":"
Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What\u2019s happening. Advertisers can now connect business data feeds to Demand Gen campaigns, enabling ads to dynamically display content based on audience interests and available inventory. The feature […]<\/p>\n","protected":false},"author":1,"featured_media":12098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1937,261,702,450,1578,22857,4706,75,83],"class_list":["post-12097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-brings","tag-business","tag-campaigns","tag-data","tag-demand","tag-feeds","tag-gen","tag-google","tag-news"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12097"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/12098"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12097"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}