{"id":12181,"date":"2026-07-22T07:16:47","date_gmt":"2026-07-21T23:16:47","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=12181"},"modified":"2026-07-22T07:16:47","modified_gmt":"2026-07-21T23:16:47","slug":"local-services-ads-come-to-google-ads-via-performance-max","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=12181","title":{"rendered":"Local Services Ads come to Google Ads via Performance Max"},"content":{"rendered":"<p><\/p> <div id=\"articleContent\" itemprop=\"articlebody\"> <div class=\"bialty-container\"> <p class=\"wp-block-paragraph\">Google is moving Local Services Ads (LSAs) into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max for pay-per-lead goals campaign designed specifically for local service businesses.<\/p> <p class=\"wp-block-paragraph\"><strong>What\u2019s happening<\/strong>. Beginning with a phased rollout in August 2026, eligible advertisers will manage Local Services Ads directly within Google Ads.<\/p> <p class=\"wp-block-paragraph\">The new campaign type is built exclusively for Local Services advertisers and retains the core characteristics of LSAs:<\/p> <ul class=\"wp-block-list\"> <li>Ads continue to appear only on Search and Maps.<\/li> <li>Campaigns remain keywordless, using information from the advertiser\u2019s Google Business Profile (GBP).<\/li> <li>Advertisers continue to pay only for valid leads\u2014such as calls, messages and bookings\u2014not clicks.<\/li> <\/ul> <p class=\"wp-block-paragraph\">Despite the Performance Max branding, these campaigns do not expand to Google\u2019s other advertising channels.<\/p> <p class=\"wp-block-paragraph\"><strong>What\u2019s new:<\/strong><\/p> <ul class=\"wp-block-list\"> <li><strong>Centralised campaign management:<\/strong> Advertisers will manage campaigns, leads and calls from within Google Ads instead of a separate Local Services Ads dashboard.<\/li> <li><strong>Real-time Google Business Profile syncing:<\/strong> Changes made to a Google Business Profile will automatically update campaigns, including business details and photos, reducing manual maintenance.<\/li> <\/ul> <p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. The integration simplifies campaign management by bringing Local Services Ads into the same platform advertisers already use for Search, Shopping and Performance Max. It also introduces tighter Google Business Profile integration, helping ensure ads stay up to date automatically.<\/p> <p class=\"wp-block-paragraph\"><strong>Rollout details<\/strong>. The transition will begin with a small group of U.S. advertisers across pet care, home services, wellness and education in early August 2026. Google says the rollout will continue in phases through 2027, with advertisers receiving advance notice before their campaigns migrate.<\/p> <p class=\"wp-block-paragraph\">Existing budgets, settings and creative assets will transfer automatically, although historical performance reports will not migrate to Google Ads. Google is encouraging advertisers to download past reporting data before their accounts transition.<\/p> <p class=\"wp-block-paragraph\"><strong>The bottom line<\/strong>. Google is folding Local Services Ads into Google Ads without changing how the product works, giving local businesses a more unified campaign management experience while keeping the familiar Search, Maps and pay-per-lead model intact.<\/p> <div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\"> <div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\"> <p> See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>. <\/p> <p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\"> Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them. <\/p> <\/p><\/div> <p> <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span> <\/p> <\/p><\/div> <\/div> <hr\/> <p class=\"article-disclosure\"> <em>Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> <hr\/> <div class=\"author-about py-4\"> <div class=\"card bg-light\"> <div class=\"card-body p-2 clearfix\"> <div class=\"authorImage float-start me-3 mb-2\"> <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border flex-shrink-0\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Anu-Adegbola.jpg.webp\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" title=\"Local Services Ads come to Google Ads via Performance Max\u63d2\u56fe\" \/> <\/div> <div class=\"author-body\"> <div id=\"authorBio-26090\" class=\"author-desc\"> <span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> since 2024. She covers<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> paid search, paid social, retail media, video and more.<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> <p><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <p> <!-- START SIDEBAR LOWER SPACE --><\/p> <p><!-- END SIDEBAR LOWER SPACE --><\/p><\/div> <p>News#Local #Services #Ads #Google #Ads #Performance #Max1784675807<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google is moving Local Services Ads (LSAs) into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max for pay-per-lead goals campaign designed specifically for local service businesses. What\u2019s happening. Beginning with a phased rollout in August 2026, eligible advertisers will manage Local Services Ads directly within Google Ads. The new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,75,174,701,83,528,532],"class_list":["post-12181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-google","tag-local","tag-max","tag-news","tag-performance","tag-services"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12181"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/12182"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12181"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}