{"id":12380,"date":"2026-07-25T06:39:44","date_gmt":"2026-07-24T22:39:44","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=12380"},"modified":"2026-07-25T06:39:44","modified_gmt":"2026-07-24T22:39:44","slug":"google-ads-simplifies-ga4-setup-with-bulk-account-linking","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=12380","title":{"rendered":"Google Ads simplifies GA4 setup with bulk account linking"},"content":{"rendered":"

<\/p>

Google is rolling out a new way for advertisers to link multiple Google Ads accounts to a single Google Analytics 4 (GA4) property, making it easier to manage data sharing across accounts from one place.<\/p>

The update is particularly useful for advertisers and agencies that oversee multiple Google Ads accounts tied to the same GA4 property, reducing the need to link each account individually.<\/p>

What\u2019s new<\/strong>. A new bulk linking option has been added under Data Manager > Google Analytics 4 > Link Setup in Google Ads.<\/p>

\"Screenshot\"Screenshot<\/figure>

Advertisers can use a drop-down menu to select or deselect multiple Google Ads accounts they want connected to a GA4 property. Once linked, the selected accounts can share data with the chosen analytics property, streamlining account management.<\/p>

Why we care<\/strong>. For advertisers managing multiple Google Ads accounts, this update removes a tedious administrative task and makes it easier to keep measurement setups consistent across campaigns. Agencies, franchises, and enterprise marketing teams can quickly update account links as clients are added or removed, reducing the risk of missing conversion data or creating reporting gaps.<\/p>

Bottom line<\/strong>. Google\u2019s latest update simplifies the relationship between Google Ads and GA4 by allowing advertisers to manage multiple account links from a single interface, saving time and making data integration easier at scale.<\/p>

First spotted.<\/strong> This update was spotted by Paid Search expert Thomas Eccel, who shared spotting the update on LinkedIn.<\/p>

See exactly how your competitors win<\/span>. <\/p>

Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them. <\/p> <\/p><\/div>

Analyze your competitors<\/span> <\/p> <\/p><\/div> <\/div>

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>

\"Anu\"Anu <\/div>
Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span>In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p>

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div>

<\/p>

<\/p><\/div>

News#Google #Ads #simplifies #GA4 #setup #bulk #account #linking1784932784<\/p> ","protected":false},"excerpt":{"rendered":"

Google is rolling out a new way for advertisers to link multiple Google Ads accounts to a single Google Analytics 4 (GA4) property, making it easier to manage data sharing across accounts from one place. The update is particularly useful for advertisers and agencies that oversee multiple Google Ads accounts tied to the same GA4 […]<\/p>\n","protected":false},"author":1,"featured_media":12381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[4527,152,18621,17405,75,2617,83,34473,7363],"class_list":["post-12380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-account","tag-ads","tag-bulk","tag-ga4","tag-google","tag-linking","tag-news","tag-setup","tag-simplifies"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12380"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/12381"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12380"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}