{"id":12534,"date":"2026-07-27T05:32:59","date_gmt":"2026-07-26T21:32:59","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=12534"},"modified":"2026-07-27T05:32:59","modified_gmt":"2026-07-26T21:32:59","slug":"google-ads-api-v25-adds-youtube-metrics-and-loyalty-campaign-goals","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=12534","title":{"rendered":"Google Ads API v25 adds YouTube metrics and loyalty campaign goals"},"content":{"rendered":"<p><\/p> <div id=\"articleContent\" itemprop=\"articlebody\"> <div class=\"bialty-container\"> <p class=\"wp-block-paragraph\">Google released version 25 of the Google Ads API, adding new reporting capabilities, updated campaign goals, and expanded YouTube measurement tools for developers building on the platform.<\/p> <p class=\"wp-block-paragraph\">The release also introduces changes that require developers to upgrade their client libraries and code to access the new functionality.<\/p> <p class=\"wp-block-paragraph\"><strong>What\u2019s new<\/strong>. Google Ads API v25 includes several notable additions for advertisers and developers:<\/p> <ul class=\"wp-block-list\"> <li><strong>YouTube ad sub-format reporting:<\/strong> Developers can now break down non-skippable in-stream YouTube ads by duration (standard, up to 30 seconds, and up to 60 seconds) using a new <code>ad_sub_format_type<\/code> segment.<\/li> <li><strong>YouTube Shorts engagement metrics:<\/strong> Reports now include comments, likes, and shares for Shorts ads, offering deeper insight into audience engagement.<\/li> <li><strong>Loyalty retention goal:<\/strong> Advertisers can now optimize campaigns to retain loyalty program members through dedicated campaign and account-level settings, including bid adjustments and member benefits in Product Listing Ads.<\/li> <li><strong>Revamped new customer acquisition goals:<\/strong> Google has migrated customer acquisition goals to its unified goals framework, replacing legacy lifecycle goal resources.<\/li> <li><strong>YouTube creator insights:<\/strong> Developers can access more detailed creator channel insights, including average views, engagement rates, likes, comments, and audience attributes, for creators who have opted to share non-public data.<\/li> <\/ul> <p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. While most advertisers won\u2019t interact directly with the Google Ads API, the updates will benefit agencies, enterprise advertisers, SaaS platforms, and third-party tools that rely on it. New reporting dimensions for YouTube and Shorts provide richer performance insights, while the expanded loyalty and customer acquisition goals enable more sophisticated campaign optimization. Developers should also note that some legacy resources have been removed, making upgrades necessary to maintain compatibility.<\/p> <p class=\"wp-block-paragraph\"><strong>Between the lines<\/strong>. Google\u2019s latest API release continues its push toward first-party measurement and lifecycle marketing. The addition of loyalty-focused campaign goals signals a growing emphasis on customer retention alongside acquisition, while expanded YouTube reporting reflects the platform\u2019s increasing importance for advertisers.<\/p> <p class=\"wp-block-paragraph\">The API also aligns more closely with changes already rolling out across the Google Ads interface, ensuring third-party tools can support the latest campaign types and reporting features.<\/p> <p class=\"wp-block-paragraph\"><strong>Bottom line<\/strong>. Google Ads API v25 delivers meaningful upgrades for developers and enterprise advertisers, expanding YouTube reporting, modernizing campaign goals, and introducing new retention-focused optimization tools, but upgrading existing integrations is required to take advantage of the new features.<\/p> <div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\"> <div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\"> <p> Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>. <\/p> <p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\"> See where competitors are investing, which keywords drive their results, and how to capture more of the market. <\/p> <\/p><\/div> <p> <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span> <\/p> <\/p><\/div> <\/div> <hr\/> <p class=\"article-disclosure\"> <em>Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> <hr\/> <div class=\"author-about py-4\"> <div class=\"card bg-light\"> <div class=\"card-body p-2 clearfix\"> <div class=\"authorImage float-start me-3 mb-2\"> <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border flex-shrink-0\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Anu-Adegbola.jpg.webp\" title=\"Google Ads API v25 adds YouTube metrics and loyalty campaign goals\u63d2\u56fe\" \/><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border flex-shrink-0\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Anu-Adegbola.jpg.webp\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" title=\"Google Ads API v25 adds YouTube metrics and loyalty campaign goals\u63d2\u56fe1\" \/> <\/div> <div class=\"author-body\"> <div id=\"authorBio-26090\" class=\"author-desc\"> <span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> since 2024. She covers<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> paid search, paid social, retail media, video and more.<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> <p><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <p> <!-- START SIDEBAR LOWER SPACE --><\/p> <p><!-- END SIDEBAR LOWER SPACE --><\/p><\/div> <p>News#Google #Ads #API #v25 #adds #YouTube #metrics #loyalty #campaign #goals1785101579<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google released version 25 of the Google Ads API, adding new reporting capabilities, updated campaign goals, and expanded YouTube measurement tools for developers building on the platform. The release also introduces changes that require developers to upgrade their client libraries and code to access the new functionality. What\u2019s new. Google Ads API v25 includes several [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[740,152,4326,704,3385,75,29281,3380,83,48904,991],"class_list":["post-12534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-adds","tag-ads","tag-api","tag-campaign","tag-goals","tag-google","tag-loyalty","tag-metrics","tag-news","tag-v25","tag-youtube"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12534"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/12535"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12534"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}