{"id":12626,"date":"2026-07-28T06:02:45","date_gmt":"2026-07-27T22:02:45","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=12626"},"modified":"2026-07-28T06:02:45","modified_gmt":"2026-07-27T22:02:45","slug":"google-says-dont-include-fake-or-undisclosed-incentivized-reviews-in-review-snippet-structured-data","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=12626","title":{"rendered":"Google says don\u2019t include fake or undisclosed incentivized reviews in review snippet structured data"},"content":{"rendered":"<p><\/p> <div id=\"articleContent\" itemprop=\"articlebody\"> <div class=\"bialty-container\"> <p class=\"wp-block-paragraph\">Google updated the review snippet structured data guidelines with a new guideline that reads, \u201cDon\u2019t include fake or undisclosed incentivized reviews on your page or in your structured data markup.\u201d<\/p> <p class=\"wp-block-paragraph\">A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. Review snippets may appear in rich results or Google Knowledge Panels.<\/p> <p class=\"wp-block-paragraph\"><strong>What is new. <\/strong>Google added a new guideline that is somewhat obvious but Google wrote that you should not include fake or undisclosed incentivized reviews and then markup those reviews with structured data.<\/p> <p class=\"wp-block-paragraph\">Google also provided some examples of fake or undisclosed reviews, they include:<\/p> <ul class=\"wp-block-list\"> <li>Reviews that aren\u2019t based on a genuine experience of a product or service<\/li> <li>Reviews written in exchange for a benefit (such as money, discounts, vouchers, or free products) that don\u2019t clearly and prominently disclose the incentivization<\/li> <\/ul> <p class=\"wp-block-paragraph\"><strong>Why we care. <\/strong>If you want to be eligible to show up for review snippets within Google Search, you must make sure to continue to follow the guidelines. Google added a new guideline to the documentation for a reason; Google probably sees people using these techniques to get fake reviews. So make sure you remove any reviews that were obtained with these methods and\/or any other guidelines that may have been broken.<\/p> <div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\"> <div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\"> <p> Turn Google searches into <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">more calls, visits, and sales<\/span>. <\/p> <p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\"> Everything you need to manage your GBP, dominate Google Maps, and attract more customers. <\/p> <\/p><\/div> <p> <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Connect your business<\/span> <\/p> <\/p><\/div> <\/div> <hr\/> <p class=\"article-disclosure\"> <em>Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> <hr\/> <div class=\"author-about py-4\"> <div class=\"card bg-light\"> <div class=\"card-body p-2 clearfix\"> <div class=\"authorImage float-start me-3 mb-2\"> <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border flex-shrink-0\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/05\/1630496745425.jpeg.webp\" title=\"Google says don\u2019t include fake or undisclosed incentivized reviews in review snippet structured data\u63d2\u56fe\" \/><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border flex-shrink-0\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/05\/1630496745425.jpeg.webp\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" title=\"Google says don\u2019t include fake or undisclosed incentivized reviews in review snippet structured data\u63d2\u56fe1\" \/> <\/div> <div class=\"author-body\"> <div id=\"authorBio-251\" class=\"author-desc\"> Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.<\/p> <p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p> <p>Barry can be followed\u00a0<a href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0Barry Schwartz over here or on his personal site. <\/p> <\/div><\/div> <\/p><\/div> <\/p><\/div> <\/div> <p> <!-- START SIDEBAR LOWER SPACE --><\/p> <p><!-- END SIDEBAR LOWER SPACE --><\/p><\/div> <p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>News#Google #dont #include #fake #undisclosed #incentivized #reviews #review #snippet #structured #data1785189765<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google updated the review snippet structured data guidelines with a new guideline that reads, \u201cDon\u2019t include fake or undisclosed incentivized reviews on your page or in your structured data markup.\u201d A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[450,458,3832,75,49162,23027,83,809,9429,20905,6607,49161],"class_list":["post-12626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-data","tag-dont","tag-fake","tag-google","tag-incentivized","tag-include","tag-news","tag-review","tag-reviews","tag-snippet","tag-structured","tag-undisclosed"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12626"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/12627"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12626"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}