{"id":12687,"date":"2026-07-28T23:18:38","date_gmt":"2026-07-28T15:18:38","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=12687"},"modified":"2026-07-28T23:18:38","modified_gmt":"2026-07-28T15:18:38","slug":"google-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=12687","title":{"rendered":"Google Ads Editor 2.13 brings AI Max support to Shopping campaigns"},"content":{"rendered":"<p><\/p> <div id=\"articleContent\" itemprop=\"articlebody\"> <div class=\"bialty-container\"> <p class=\"wp-block-paragraph\">Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and several workflow improvements for advertisers managing campaigns offline.<\/p> <p class=\"wp-block-paragraph\">The update also adds new reporting capabilities and AI compliance tools while retiring support for creating new Video Action campaigns.<\/p> <p class=\"wp-block-paragraph\"><strong>What\u2019s new<\/strong>. Google Ads Editor 2.13 introduces a broad range of new features, with several aimed at helping advertisers adopt Google\u2019s latest AI-powered campaign capabilities.<\/p> <p class=\"wp-block-paragraph\">Highlights include:<\/p> <ul class=\"wp-block-list\"> <li>Full support for AI Max in Shopping campaigns, including automated text generation, URL expansion controls, brand lists, and URL exclusions.<\/li> <li>Support for Customer Retention Goals in Performance Max campaigns, allowing advertisers to optimise toward re-engaging existing customers.<\/li> <li>New Business Name and Business Logo fields for responsive and non-skippable video ads.<\/li> <li>Maps placement support for Demand Gen campaigns.<\/li> <li>Native Channel Performance reporting, bringing Editor closer to the reporting available in the Google Ads interface.<\/li> <li>AI-generated content disclosure controls through a new User Attestation field for image and video assets.<\/li> <\/ul> <p class=\"wp-block-paragraph\">The release also includes several new best-practice warnings for video campaigns, improved column management, resume download support, and updates to bidding strategy management.<\/p> <p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. AI Max for Shopping is the standout addition for PPC advertisers, bringing feature parity between Shopping, Search, and Performance Max campaigns within Google Ads Editor. Advertisers who rely on Editor for bulk campaign management can now configure AI-powered features without switching back to the web interface.<\/p> <p class=\"wp-block-paragraph\"><strong>Between the lines<\/strong>. Much of this release centres on bringing Google Ads Editor in line with features already available in Google Ads. As Google expands AI-powered campaign management, Editor continues evolving from a simple bulk editing tool into a platform capable of managing nearly every major campaign feature offline.<\/p> <p class=\"wp-block-paragraph\">The update also signals Google\u2019s ongoing migration away from legacy campaign types, with support for creating new Video Action campaigns now officially removed following their transition to Demand Gen.<\/p> <p class=\"wp-block-paragraph\"><strong>Bottom line<\/strong>. Google Ads Editor 2.13 delivers one of its more substantial updates in recent releases, adding support for AI Max in Shopping, expanding Performance Max capabilities, and giving advertisers more tools to manage Google\u2019s latest campaign features at scale.<\/p> <div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\"> <div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\"> <p> Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>. <\/p> <p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\"> See where competitors are investing, which keywords drive their results, and how to capture more of the market. <\/p> <\/p><\/div> <p> <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span> <\/p> <\/p><\/div> <\/div> <hr\/> <p class=\"article-disclosure\"> <em>Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> <hr\/> <div class=\"author-about py-4\"> <div class=\"card bg-light\"> <div class=\"card-body p-2 clearfix\"> <div class=\"authorImage float-start me-3 mb-2\"> <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border flex-shrink-0\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Anu-Adegbola.jpg.webp\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" title=\"Google Ads Editor 2.13 brings AI Max support to Shopping campaigns\u63d2\u56fe\" \/> <\/div> <div class=\"author-body\"> <div id=\"authorBio-26090\" class=\"author-desc\"> <span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> since 2024. She covers<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> paid search, paid social, retail media, video and more.<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> <p><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <p> <!-- START SIDEBAR LOWER SPACE --><\/p> <p><!-- END SIDEBAR LOWER SPACE --><\/p><\/div> <p>News#Google #Ads #Editor #brings #Max #support #Shopping #campaigns1785251918<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and several workflow improvements for advertisers managing campaigns offline. The update also adds new reporting capabilities and AI compliance tools while retiring support for creating new Video Action campaigns. What\u2019s new. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,1937,702,163,75,701,83,1638,2360],"class_list":["post-12687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-brings","tag-campaigns","tag-editor","tag-google","tag-max","tag-news","tag-shopping","tag-support"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12687"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/12688"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12687"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}