{"id":12710,"date":"2026-07-29T03:51:37","date_gmt":"2026-07-28T19:51:37","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=12710"},"modified":"2026-07-29T03:51:37","modified_gmt":"2026-07-28T19:51:37","slug":"the-future-of-search-ai-what-i-learned-from-googles-latest-earnings-call-via-sejournal-marie_haynes","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=12710","title":{"rendered":"The Future Of Search &amp; AI: What I Learned From Google\u2019s Latest Earnings Call via @sejournal, @marie_haynes"},"content":{"rendered":"<p><\/p> <div id=\"narrow-cont\"> <p>Google shared some interesting information about the future of Search and AI in its most recent earnings call. While many are focusing on the first negative cash flow since its IPO 20 years ago, I think Google is well on track for massive improvements.<\/p> <p>Google\u2019s revenue is up 24% year-over-year. The reason it is cash flow negative is because it spent $6 billion this quarter on physical assets. Specifically, 60% went to servers and 40% to data centers. This is the foundation for AGI, which ultimately is the goal they are building towards. Also, there is more demand for Google\u2019s AI chips, models, and computing power than they can currently meet.<\/p> <p>Did you know Google is not actually primarily a search engine? If you don\u2019t believe me, try doing a search for [search engines]. You may see Bing and DuckDuckGo in there, but you likely will not see the homepage for Google.com. I\u2019ll share more at the end of this article about what Google\u2019s ultimate goal is \u2013 to create Artificial General Intelligence.<\/p> <p><iframe class=\"sej-iframe-auto-height\" id=\"in-content-iframe\" scrolling=\"no\" src=\"https:\/\/www.searchenginejournal.com\/wp-json\/sscats\/v2\/tk\/Middle_Post_Text\"><\/iframe><\/p> <p>If you missed it, here are my full notes from the earnings call. And here is the PDF Google published with all of the official statistics.<\/p> <p><strong>Watch the video with my thoughts on what we can learn from this latest earnings call:<\/strong><\/p> <p><iframe loading=\"lazy\" title=\"Google&amp;apos;s New Revenue Plan: What it means for SEOs\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0rpxrW9VFe4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p> <p>Here are a few things that stood out to me from the earnings call and from recent Google communications.<\/p> <h2>Gemini Flash-Lite: The New Engine Of AI Overviews<\/h2> <p>While we wait for Gemini 3.5 Pro, Google released Gemini 3.6 Flash and 3.5 Flash-Lite. It turns out 3.5 Flash-Lite is now the primary model routing search queries for AI Overviews. Google is seeing significant improvements in understanding user intent for conversational questions. For site owners, this likely means AI Overviews will become even better at answering queries directly, potentially reducing traditional search traffic.<\/p> <figure id=\"attachment_583710\" class=\"wp-caption aligncenter\" style=\"width: 757px\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/flash-3-5-lite-in-search.webp\"  width=\"757\" height=\"1224\" class=\"size-full wp-image-583710\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/flash-3-5-lite-in-search-384x621.webp 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/flash-3-5-lite-in-search-425x687.webp 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/flash-3-5-lite-in-search-480x776.webp 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/flash-3-5-lite-in-search-680x1099.webp 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/flash-3-5-lite-in-search.webp 757w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" loading=\"lazy\" title=\"The Future Of Search &amp; AI: What I Learned From Google\u2019s Latest Earnings Call via @sejournal, @marie_haynes\u63d2\u56fe\" alt=\"The Future Of Search &amp; AI: What I Learned From Google\u2019s Latest Earnings Call via @sejournal, @marie_haynes\u63d2\u56fe\" \/><figcaption class=\"wp-caption-text\">Image Credit: Marie Haynes<\/figcaption><\/figure> <h2>The Rise Of Agentic Search<\/h2> <p>Google\u2019s CEO Sundar Pichai keeps using the word \u201cagentic\u201d in connection with Search. Search is shifting from an information engine to an agent manager. They announced we will soon see connections to apps like Instacart and Canva directly within the search interface. Instead of finding a recipe, the agent will find the ingredients and add them to your cart and order them for you from Instacart. This represents a fundamental shift in how people use the web.<\/p> <p>I have recommended that businesses start playing with creating tools that can be used by agents via WebMCP. However, with Google\u2019s recent push to use apps from within AI Mode, I\u2019m wondering now if this is how this part of the web will evolve?<\/p> <p>Either way, what will make a website valuable in the near future is whether it helps people, or people\u2019s agents accomplish something. We should all be working on making our websites actionable. (With that in mind, I have a bunch of tools I will one day publish that you can use alongside my website.)<\/p> <h2>Introducing Codemender And Cyber Security Models<\/h2> <p>One of the most interesting updates is Gemini 3.5 Flash Cyber in a tool called CodeMender. This system stays active to find and patch code vulnerabilities in real time. As software develops and AI models become more powerful, security must be automated. While currently limited to enterprise users, I expect these capabilities will eventually become standard for web safety.<\/p> <p>I actually think it\u2019s possible that Google has not pushed out a version of Gemini that\u2019s as powerful as Anthropic\u2019s Fable or OpenAI\u2019s GPT-5.6 because they are working on improving Gemini 3.5 Flash Cyber. Safety is so important. We saw that the U.S. government shut down access to Fable over safety concerns. Perhaps 3.5 Flash Cyber will be what\u2019s needed to make the upcoming more powerful models of Gemini safe enough for widespread public use.<\/p> <h2>The Future Of Commerce Online<\/h2> <p>Google mentioned a few times in the earnings call the ability to \u201cbuy with Google Pay\u201d and especially how people will be able to do this from watching YouTube in their living room. I am keeping an eye out for more sites using the Universal Commerce Protocol. So far I\u2019ve only seen it on Wayfair and a few Walmart products in the SERPs. I have a few clients who are on Google\u2019s waiting list for this feature.<\/p> <p>Soon, we will see more activity where Agents will not only shop for us, but check out and pay as well!<\/p> <h2>The Path To Artificial Super Intelligence (ASI)<\/h2> <p>Google recently published a paper outlining the roadmap from AGI to ASI.\u00a0AGI is intelligence on par with a human, but ASI is a system that recursively improves itself until it surpasses the collective intelligence of humanity. Google is told us in the earnings call that their top priority in allocating its massive compute resources is to ensure they are at the forefront of this development.<\/p> <p>When asked how Google decides how to allocate compute, he said, this:<\/p> <blockquote> <p><em>\u201cOn allocation, the baseline with which we start is what it takes to continue AGI development at the frontier.\u201d<\/em><\/p> <\/blockquote> <p>I\u2019ll have a video out soon with more on Google\u2019s drive to build AGI and ASI.<\/p> <h2>Closing Thoughts<\/h2> <p>Here is what I found to be the most interesting piece of news from the earnings call: Google\u2019s revenue from network ads (aka Adsense on websites) fell by 1% compared to Q2 2025, but revenue in Cloud (selling AI infrastructure and models) was up 87%. I find this to be a staggering stat.<\/p> <figure id=\"attachment_583709\" class=\"wp-caption aligncenter\" style=\"width: 725px\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/google-revenues-1784915235451-88.png\"  width=\"725\" height=\"328\" class=\"size-full wp-image-583709\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/google-revenues-1784915235451-88-384x174.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/google-revenues-1784915235451-88-425x192.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/google-revenues-1784915235451-88-480x217.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/google-revenues-1784915235451-88-680x308.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/google-revenues-1784915235451-88.png 725w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" loading=\"lazy\" title=\"The Future Of Search &amp; AI: What I Learned From Google\u2019s Latest Earnings Call via @sejournal, @marie_haynes\u63d2\u56fe1\" alt=\"The Future Of Search &amp; AI: What I Learned From Google\u2019s Latest Earnings Call via @sejournal, @marie_haynes\u63d2\u56fe1\" \/><figcaption class=\"wp-caption-text\">Image Credit: Marie Haynes<\/figcaption><\/figure> <p>Google is marching on. We are in the midst of a significant transformation from Google being a place to find information to instead, be a place to help you get things done.<\/p> <p>Do you recall Google\u2019s mission statement? The first part is to organize the world\u2019s information. We\u2019ve been helping Google do this for many years now. The second part is, to make it universally accessible and useful. This is the agentic search era that we are entering now.<\/p> <p><strong>More Resources:<\/strong><\/p> <hr\/> <p><em>Read Marie\u2019s newsletter, AI News You Can Use. Subscribe now.<\/em><\/p> <hr\/> <p><em>Featured Image: Danielala\/Shutterstock<\/em><\/p> <\/div> <p>SEO#Future #Search #amp #Learned #Googles #Latest #Earnings #Call #sejournal #marie_haynes1785268297<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google shared some interesting information about the future of Search and AI in its most recent earnings call. While many are focusing on the first negative cash flow since its IPO 20 years ago, I think Google is well on track for massive improvements. Google\u2019s revenue is up 24% year-over-year. The reason it is cash [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[87,153,318,253,179,1031,17451,5015,95,80],"class_list":["post-12710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","tag-amp","tag-call","tag-earnings","tag-future","tag-googles","tag-latest","tag-learned","tag-marie_haynes","tag-search","tag-sejournal"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12710"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/12711"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12710"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}