{"id":12946,"date":"2026-08-01T08:41:09","date_gmt":"2026-08-01T00:41:09","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=12946"},"modified":"2026-08-01T08:41:09","modified_gmt":"2026-08-01T00:41:09","slug":"google-ads-gain-product-clicks-amp-non-product-clicks-metrics","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=12946","title":{"rendered":"Google Ads Gain Product Clicks &amp;amp; Non-Product Clicks Metrics"},"content":{"rendered":"<p><\/p> <div> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-shop-click-ys5ODTJX.jpg\" style=\"max-width:100%\" alt=\"Google Ads Shop Click\" title=\"Google Ads Gain Product Clicks &amp;amp; Non-Product Clicks Metrics\u63d2\u56fe\" \/><\/p> <p>Google Ads has added two new product reporting metrics to some reports, product clicks and non-product clicks. Product clicks are when a searcher clicked directly on a product in your ad and non-product clicks are when a searcher clicked another part of the ad, not the specific product.<\/p> <p>Yash Mandlesha spotted this and explained on LinkedIn, Product clicks are when &#8220;someone clicked directly on a product in your ad and landed on that product page.&#8221;Non-product clicks are when &#8220;someone clicked another part of the ad (like your store name, headline, or &#8220;Visit site&#8221; CTA) instead of a specific product.&#8221;<\/p> <p>Here is that screenshot:<\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-product-clicks-non-LekjW7bV.jpg\" style=\"max-width:100%\" alt=\"Google Ads Product Clicks Non\" title=\"Google Ads Gain Product Clicks &amp;amp; Non-Product Clicks Metrics\u63d2\u56fe1\" \/><\/p> <p>Yash added, &#8220;We&#8217;ll now start understanding whether specific products are attracting direct clicks, or simply helping users engage with the brand. It&#8217;s a small update, but another step towards making product reporting much more transparent.&#8221;<\/p> <p>Forum discussion at LinkedIn.<\/p> <\/p><\/div> <p>#Google #Ads #Gain #Product #Clicks #ampamp #NonProduct #Clicks #Metrics1785544869<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google Ads has added two new product reporting metrics to some reports, product clicks and non-product clicks. Product clicks are when a searcher clicked directly on a product in your ad and non-product clicks are when a searcher clicked another part of the ad, not the specific product. Yash Mandlesha spotted this and explained on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,877,4784,8341,75,3380,50056,3821],"class_list":["post-12946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-ampamp","tag-clicks","tag-gain","tag-google","tag-metrics","tag-nonproduct","tag-product"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12946"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/12946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/12947"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12946"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}