Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year.<\/p>
Driving the news<\/strong>. Google is update its Shopping promotion policies to support additional promotion types, including subscription discounts, common promo abbreviations, and \u2014 in Brazil \u2014 payment-method-based offers.<\/p> Why we care<\/strong>. Promotions are a key lever for visibility and conversion in Shopping results. These changes unlock more promotion formats that reflect how consumers actually buy today, especially subscriptions and cashback offers. Greater flexibility in promotion types and language reduces disapprovals and makes Shopping ads more competitive at key decision moments. <\/p> For retailers relying on subscriptions or local payment incentives, this update creates new ways to drive visibility and conversion on Google Shopping.<\/p>
What\u2019s changing<\/strong>. Google will now allow promotions tied to subscription fees, including free trials and percent- or amount-off discounts. Merchants can set these up by selecting \u201cSubscribe and save\u201d in Merchant Center or by using the subscribe_and_save<\/code> redemption restriction in promotion feeds. Examples include a free first month on a premium subscription or a steep discount for the first few billing cycles.<\/p> Google is also loosening restrictions on language. Common promotional abbreviations like BOGO, B1G1, MRP and MSRP are now supported, making it easier for retailers to mirror real-world retail messaging without risking disapproval.<\/p>
In Brazil only<\/strong>, Google will now support promotions that require a specific payment method, including cashback offers tied to digital wallets. Merchants must select \u201cForms of payment\u201d in Merchant Center or use the forms_of_payment<\/code> redemption restriction. Google says there are no immediate plans to expand this change to other markets.<\/p> Between the lines<\/strong>. These updates signal Google\u2019s intent to better align Shopping promotions with modern retail models \u2014 especially subscriptions and localized payment behaviors \u2014 while reducing friction for merchants.<\/p> The bottom line<\/strong>. By expanding eligible promotion types, Google is giving advertisers more room to compete on value, not just price, when Shopping policies update in January 2026.<\/p> <\/div> Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> ![\"Anu](\"https:\/\/searchengineland.com\/anu-adegbola-2\" "\\"Google")
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Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p> In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <\/p>
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News#Google #expands #Shopping #promotion #rules #ahead1768242321<\/p> ","protected":false},"excerpt":{"rendered":"
Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to support additional promotion types, including subscription discounts, common promo abbreviations, and \u2014 in Brazil \u2014 payment-method-based offers. Why we care. Promotions are a key lever […]<\/p>\n","protected":false},"author":1,"featured_media":1364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1612,972,75,83,1957,560,1638],"class_list":["post-1363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ahead","tag-expands","tag-google","tag-news","tag-promotion","tag-rules","tag-shopping"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1363"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/1364"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1363"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}