![\"Google](\"https:\/\/images.seroundtable.com\/google-links-1768392898.jpg\" "\\"Google:")
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Google’s John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty common to do so and if done as a reasonable scale, it is fine to do.<\/p>
The question was posted on Bluesky and said:<\/p>
If a series of sister brands\/websites wants to let their users know that they are related and owned by a lager company and create a partner page to link between each other, will this run the risk of being spammy under Google’s eyes?<\/p>
The business wants to let users know that each brand is related and they are getting the same level of service standards set by the business that acquired them.<\/p> <\/blockquote>
John Mueller replied on Bluesky:<\/p>
This seems pretty common, I don’t see a problem with it when done at reasonable scale. My expectation would be that the site does better overall with a single presence, but splitting shouldn’t cause problems.<\/p><\/blockquote>
So yea, this is fairly common amongst larger brands. But he does think it may make sense to put all the sites together in some cases.<\/p>
I mean, that would depend on the site. If a news organization owns several news properties, those properties would probably need their own brand names and sites. <\/p>
Back in 2013, Matt Cutts formerly from Google, said be careful linking too many sites together. The question then was “If I have 20 domains, should I link them all together?” The short answer is, most likely no – you should not link them all together. Then in 2014, he said be careful linking sister sites together. But I guess the advice has changed since then…<\/p>
Forum discussion at Bluesky.<\/p> <\/p><\/div>
#Google #Linking #Brand #Websites #Reasonable #Scale #Fine1768403358<\/p> ","protected":false},"excerpt":{"rendered":"
Google’s John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty common to do so and if done as a reasonable scale, it is fine to do. The question was posted […]<\/p>\n","protected":false},"author":1,"featured_media":1492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[405,2620,75,2617,2619,549,2618],"class_list":["post-1491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-brand","tag-fine","tag-google","tag-linking","tag-reasonable","tag-scale","tag-websites"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1491"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/1492"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1491"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}