<\/p>
Women\u2019s hygiene and wellness brand Pee Safe has raised about $32 million (nearly Rs 290 crore) in a Series C funding round led by global healthcare investment firm OrbiMed. The round includes a mix of fresh capital and secondary share purchases from early investors, strengthening the company\u2019s balance sheet as it prepares for its next phase of expansion.<\/p>
Founded by Vikas Bagaria and Rithish Kumar, Pee Safe has built a rare profile in India\u2019s consumer startup ecosystem \u2014 scaling rapidly while remaining profitable. The company has crossed an annualised net revenue run rate of over \u20b9150 crore and today holds a leadership position in toilet hygiene and feminine hygiene, with a growing footprint in personal care and wellness. Its products now reach millions of women across India and international markets.<\/p>
The newly raised capital will be channelled into expanding the brand\u2019s offline retail presence, stepping up brand-led marketing and accelerating growth across quick commerce and major online marketplaces. The company plans to deepen its reach in tier 2 and tier 3 cities, where demand for trusted women\u2019s health products is rising steadily.<\/p>
\u201cPee Safe was founded to address a deeply underserved women\u2019s health category and challenge long-standing taboos,\u201d said Vikas Bagaria, Founder of Pee Safe. \u201cPartnering with OrbiMed, who share our conviction in the consumer healthcare opportunity, marks an important step in Pee Safe\u2019s next phase.\u201d<\/p>
Co-founder Rithish Kumar said the investment would help build a stronger omnichannel growth engine. \u201cThis funding enables us to significantly deepen our offline distribution while also accelerating momentum across quick commerce and e-commerce, allowing us to reach more consumers at scale,\u201d he said.<\/p>
As part of the transaction, OrbiMed\u2019s Dr. Sunny Sharma and Sumona Chakraborty will join Pee Safe\u2019s board. Dr. Sharma, Senior Managing Director at OrbiMed Asia, said the firm was impressed by the brand\u2019s consumer loyalty and its potential to scale across large healthcare categories.<\/p>
Founded in 2017, Pee Safe today operates across toilet hygiene, feminine and intimate care, grooming and wellness. The brand has an omnichannel presence in more than 50,000 retail outlets across over 100 cities, along with strong visibility on leading e-commerce and quick-commerce platforms, and exports to 23 international markets.<\/p>
With OrbiMed\u2019s backing, Pee Safe is now positioning itself to accelerate global expansion and cement its status as one of India\u2019s most trusted consumer healthcare brands.<\/p> <\/div>
Pee Safe, OrbiMed #Pee #Safe #partners #OrbiMed #accelerate #growth #million #Series #funding1768435733<\/p> ","protected":false},"excerpt":{"rendered":"
Women\u2019s hygiene and wellness brand Pee Safe has raised about $32 million (nearly Rs 290 crore) in a Series C funding round led by global healthcare investment firm OrbiMed. The round includes a mix of fresh capital and secondary share purchases from early investors, strengthening the company\u2019s balance sheet as it prepares for its next […]<\/p>\n","protected":false},"author":1,"featured_media":1529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[2778,2781,446,2779,2774,2777,2775,2773,2776,2780],"class_list":["post-1528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-accelerate","tag-funding","tag-growth","tag-million","tag-orbimed","tag-partners","tag-pee","tag-pee-safe","tag-safe","tag-series"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1528"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/1529"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1528"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}