<\/p>
Managing budgets for specific campaign flights \u2014 like product launches, sales events or promotional bursts \u2014 shouldn’t require constant manual adjustments. Campaign total budgets are now available in open beta for Search, Performance Max and Shopping campaigns, allowing you to set the budget you want over a specific period of time from a few days to a few weeks.<\/p>
Instead of making daily manual tweaks to keep pace, campaign total budgets optimize your spend and aim to fully and effectively utilize your budget by your end date. Whether you\u2019re running a 72-hour test or a month-long activation, you can launch with confidence knowing you won\u2019t overspend or miss out on opportunities. Your campaign will stay on track for your budget goals without the need for daily maintenance.<\/p>
Escentual.com, a UK-based online beauty retailer, noticed their ads weren\u2019t serving as much as they wanted to during promotions and underutilizing their budget. \u201cOur goal was to increase traffic to our website during a promotion. The campaign total budget feature helped us to achieve a 16% increase in traffic without exceeding our budget or underperforming our target ROAS,\u201d said Tom Jenkins, an Insights Manager at Escentual.com.<\/p>
We\u2019re excited to see this help you hit your goals while giving you time back to focus on strategy.<\/p> <\/div>
None#Campaign #total #budgets #Search #Performance #Max #Shopping #campaigns1768592171<\/p> ","protected":false},"excerpt":{"rendered":"
Managing budgets for specific campaign flights \u2014 like product launches, sales events or promotional bursts \u2014 shouldn’t require constant manual adjustments. Campaign total budgets are now available in open beta for Search, Performance Max and Shopping campaigns, allowing you to set the budget you want over a specific period of time from a few days […]<\/p>\n","protected":false},"author":1,"featured_media":1646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[3178,704,702,701,1608,528,95,1638,3177],"class_list":["post-1645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-budgets","tag-campaign","tag-campaigns","tag-max","tag-none","tag-performance","tag-search","tag-shopping","tag-total"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1645"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/1646"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1645"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}