{"id":1720,"date":"2026-01-19T07:23:48","date_gmt":"2026-01-18T23:23:48","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=1720"},"modified":"2026-01-19T07:23:48","modified_gmt":"2026-01-18T23:23:48","slug":"google-ads-rolls-out-account-level-placement-exclusions","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=1720","title":{"rendered":"Google Ads rolls out account-level placement exclusions"},"content":{"rendered":"

<\/p>

Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting.<\/p>

What\u2019s new<\/strong>. Advertisers can now apply one exclusion list at the account level. Exclusions apply across Performance Max, Demand Gen, YouTube, and Display campaigns. Previously, blocks had to be set at the ad group or campaign level.<\/p>

\"1768316903721\"\"1768316903721\"<\/figure>

How it works<\/strong>. Once a placement is excluded at the account level, Google Ads automatically prevents spend on those websites, apps, or YouTube placements across all eligible campaigns.<\/p>

Why we care.<\/strong> Placement controls have long been fragmented. Managing exclusions campaign by campaign was time-consuming and error-prone \u2014 especially for large accounts. This update simplifies brand safety and efficiency at scale.<\/p>

The big picture<\/strong>. As Google pushes more automation-heavy formats like Performance Max, advertisers have demanded stronger guardrails. Account-level exclusions give brands more control without undermining automation.<\/p>

Between the lines<\/strong>. This change helps advertisers:<\/p>

  • Reduce exposure to low-quality or irrelevant inventory<\/li>
  • Enforce brand-safety standards consistently<\/li>
  • Save time managing exclusions across complex accounts<\/li> <\/ul>

    What to watch<\/strong>. Advertisers should review existing exclusion lists and consolidate them carefully \u2014 a single account-level block could unintentionally limit reach if applied too broadly.<\/p>

    First seen.<\/strong> The update was first noticed by Google Ads Campaigns Specialist Aleksejus Podpruginas, which he shared on LinkedIn. <\/p>

    Bottom line<\/strong>. Google Ads is making it easier to control where ads appear \u2014 a small UI change with big implications for efficiency and brand safety.<\/p> <\/div>

    Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>

    \"Anu\"Anu <\/div> <\/p><\/div>

    Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p>

    In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p>

    She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div>

    <\/p>

    <\/p><\/div>

    News#Google #Ads #rolls #accountlevel #placement #exclusions1768778627<\/p> ","protected":false},"excerpt":{"rendered":"

    Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting. What\u2019s new. Advertisers can now apply one exclusion list at the account level. Exclusions apply across Performance Max, Demand Gen, YouTube, and Display campaigns. Previously, blocks had to be set at the ad group or campaign […]<\/p>\n","protected":false},"author":1,"featured_media":1721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[3842,152,3844,75,83,3843,189],"class_list":["post-1720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-accountlevel","tag-ads","tag-exclusions","tag-google","tag-news","tag-placement","tag-rolls"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1720"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/1720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/1721"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1720"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}