{"id":2298,"date":"2026-01-28T00:52:09","date_gmt":"2026-01-27T16:52:09","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=2298"},"modified":"2026-01-28T00:52:09","modified_gmt":"2026-01-27T16:52:09","slug":"google-ads-data-exclusions-for-pmax-campaigns-rolling-out","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=2298","title":{"rendered":"Google Ads Data Exclusions For PMax Campaigns Rolling Out"},"content":{"rendered":"<p><\/p> <div> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-exclusions-1769436974.jpg\" style=\"max-width:100%\" alt=\"Google Exclusions\" title=\"Google Ads Data Exclusions For PMax Campaigns Rolling Out\u63d2\u56fe\" \/><\/p> <p>Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.<\/p> <p>Callie Kessler, a Digital Marketing Strategist at Cypress North, noticed it in about 80% of the accounts they manage. She wrote on LinkedIn:<\/p> <blockquote><p>DATA EXCLUSIONS!<\/p> <p>With this feature, you are able to exclude any of your Website Visitor Lists OR Customer Match Lists!<\/p> <p>This seemingly will exclude all remarketing lists (it&#8217;s not just an audience signal)!<\/p> <p>To find this:<br \/>&#13;<br \/> &#8211; Campaign Settings<br \/>&#13;<br \/> &#8211; Your Data Exclusions (should be under demographic exclusions!)<br \/>&#13;<br \/> &#8211; Enable &amp; Choose Your List<\/p> <p>Performance Max just got a whole lot better<\/p> <\/blockquote> <p>Here are some screenshots:<\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-data-exclusions-pmax-1769437111.jpg\" style=\"max-width:100%\" alt=\"Google Ads Data Exclusions Pmax\" title=\"Google Ads Data Exclusions For PMax Campaigns Rolling Out\u63d2\u56fe1\" \/><\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-data-exclusions-pmax2-1769437111.jpg\" style=\"max-width:100%\" alt=\"Google Ads Data Exclusions Pmax2\" title=\"Google Ads Data Exclusions For PMax Campaigns Rolling Out\u63d2\u56fe2\" \/><\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-data-exclusions-pmax3-1769437111.jpg\" style=\"max-width:100%\" alt=\"Google Ads Data Exclusions Pmax3\" title=\"Google Ads Data Exclusions For PMax Campaigns Rolling Out\u63d2\u56fe3\" \/><\/p> <p>The folks at Marketing O&#8217;Clock chat about this about 12 minutes in:<\/p> <p><iframe loading=\"lazy\" title=\"OpenAI Reveals Pay-Per-View Ads in ChatGPT &amp; More Digital Marketing News | EP. 417\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Jexyb9MNXLw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p> <p>So make sure to dig into your Google Ads account to see if you have this feature.<\/p> <p>Forum discussion at LinkedIn.<\/p> <\/p><\/div> <p>#Google #Ads #Data #Exclusions #PMax #Campaigns #Rolling1769532729<\/p> ","protected":false},"excerpt":{"rendered":"<p>Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads. Callie Kessler, a Digital Marketing Strategist at Cypress North, noticed it in about 80% of the accounts they manage. She wrote [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,702,450,3844,75,2299,6358],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-campaigns","tag-data","tag-exclusions","tag-google","tag-pmax","tag-rolling"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/2298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2298"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/2298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/2299"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}