Google has released v23 of the Google Ads API, the first update of 2026 and the start of a faster release cadence, introducing deeper Performance Max reporting, more granular invoicing, new AI-powered audience tools, and expanded campaign controls.<\/p>
What\u2019s new:<\/strong><\/p> - Performance Max transparency:<\/strong> Ad network type breakdowns are now available for PMax campaigns.<\/li>
- More detailed invoices:<\/strong> Campaign-level costs, regulatory fees, and adjustments can be retrieved via InvoiceService.<\/li>
- More precise scheduling:<\/strong> Campaigns can now use start and end date-times instead of date-only fields.<\/li>
- Local data access:<\/strong> Store location details are available through PerStoreView, matching the Stores report.<\/li>
- New audience dimension:<\/strong> LIFE_EVENT_USER_INTEREST enables life-event-based audience building in Insights tools.<\/li>
- Smarter Demand Gen planning:<\/strong> Conversion rate forecasts now vary by surface (e.g., Gmail, Shorts).<\/li>
- Generative AI audiences:<\/strong> Free-text audience descriptions can be translated into structured audience attributes.<\/li>
- Expanded Shopping metrics:<\/strong> New competitive and conversion metrics are available by conversion date.<\/li> <\/ul>
Why we care<\/strong>. A quicker update cycle means advertisers and developers will get new capabilities sooner, especially as Google leans further into automation, AI-driven planning, and visibility across campaign types.<\/p> Between the lines<\/strong>. Some of these updates require upgrading client libraries and code, meaning that teams may need to plan development time to take full advantage of v23.<\/p> Bottom line.<\/strong> Google Ads API v23 sets the pace for 2026, pairing faster releases with more AI-driven insights, better reporting, and tighter campaign control for advertisers building at scale.<\/p> <\/div> Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> ![\"Anu](\"https:\/\/searchengineland.com\/anu-adegbola-2\" "\\"Google")
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Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p> In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <\/p>
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News#Google #Ads #API #v23 #kicks #faster #releases1769713662<\/p> ","protected":false},"excerpt":{"rendered":"
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