{"id":3246,"date":"2026-02-11T05:04:12","date_gmt":"2026-02-10T21:04:12","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=3246"},"modified":"2026-02-11T05:04:12","modified_gmt":"2026-02-10T21:04:12","slug":"google-ads-performance-max-a-b-experiments-in-the-wild","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=3246","title":{"rendered":"Google Ads Performance Max A\/B Experiments In The Wild"},"content":{"rendered":"<p><\/p> <div> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-flare-1770559016.jpg\" style=\"max-width:100%\" alt=\"Google Ads Flare\" title=\"Google Ads Performance Max A\/B Experiments In The Wild\u63d2\u56fe\" \/><\/p> <p>A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A\/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A\/B tests in a controlled environment. <\/p> <p>Matteo Braghetta posted about this on LinkedIn (hat tip Adrian Dekker) and he wrote, &#8220;Google is rolling out controlled A\/B testing for creatives directly inside Performance Max. You can now test two asset sets in a single asset group, with a defined traffic split and experiment structure.&#8221;<\/p> <p>Here is his screenshot showing this in the Google Ads interface:<\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-performance-max-a-b-experiments-1770558809.jpg\" style=\"max-width:100%\" alt=\"Google Ads Performance Max A B Experiments\" title=\"Google Ads Performance Max A\/B Experiments In The Wild\u63d2\u56fe1\" \/><\/p> <p>He also posted how it all works:<\/p> <ul> <li>Select a Performance Max campaign and one asset group<\/li> <p>&#13;<\/p> <li>Define:<\/li> <p>&#13;<\/p> <li>&#8211; Assets A = control (existing live assets)<\/li> <p>&#13;<\/p> <li>&#8211; Assets B = treatment (new or alternative creatives)<\/li> <p>&#13;<\/p> <li>Common assets = shared assets that keep serving in both variants<\/li> <p>&#13;<\/p> <li>&#8211; Set the traffic split between A and B (e.g., 50\/50)<\/li> <p>&#13;<\/p> <li>&#8211; Launch the experiment and let it run for the recommended duration (typically 4\u20136 weeks)<\/li> <p>&#13;<\/p> <li>&#8211; Monitor experiment results and apply the winning asset set to the asset group<\/li> <\/ul> <p>Forum discussion at LinkedIn.<\/p> <\/p><\/div> <p>#Google #Ads #Performance #Max #Experiments #Wild1770757452<\/p> ","protected":false},"excerpt":{"rendered":"<p>A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A\/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A\/B tests in a controlled environment. Matteo Braghetta posted about this on LinkedIn (hat tip Adrian Dekker) and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,3820,75,701,528,10655],"class_list":["post-3246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-experiments","tag-google","tag-max","tag-performance","tag-wild"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/3246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3246"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/3246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/3247"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3246"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}