{"id":3647,"date":"2026-02-17T10:58:00","date_gmt":"2026-02-17T02:58:00","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=3647"},"modified":"2026-02-17T10:58:00","modified_gmt":"2026-02-17T02:58:00","slug":"new-google-ads-calculate-your-conversion-value-for-new-customers","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=3647","title":{"rendered":"New Google Ads Calculate Your Conversion Value For New Customers"},"content":{"rendered":"<p><\/p> <div> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-reporting-1753382926.jpg\" style=\"max-width:100%\" alt=\"Google Ads Reporting\" title=\"New Google Ads Calculate Your Conversion Value For New Customers\u63d2\u56fe\" \/><\/p> <p>Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, &#8220;Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.&#8221;<\/p> <p>Andrew Lolk spotted this last week and wrote on LinkedIn, &#8220;You can now determine the conversion value for new clients by establishing what the target ROAS should be. This system will then automatically propose a suggested value.&#8221;<\/p> <p>Here is his screenshot:<\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-ads-calculate-your-conversion-value-for-new-customers-1771171559.jpg\" style=\"max-width:100%\" alt=\"Google Ads Calculate Your Conversion Value For New Customers\" title=\"New Google Ads Calculate Your Conversion Value For New Customers\u63d2\u56fe1\" \/><\/p> <p>Andrew added:<\/p> <blockquote><p>I believe this is a significant enhancement compared to manually entering a new customer value without considering the appropriate ROAS. <\/p> <p>I wish this could be further improved to evaluate at the auction level, adjusting based on whether it&#8217;s higher or lower, at the campaign or product level, for example. <\/p> <p>This way, it would factor in these variations. I&#8217;ve always felt that merely assigning a conversion value to a new customer wasn&#8217;t an effective method for bidding more for new clients. <\/p> <p>In my view, setting a lower ROAS target for new customers is the best approach. <\/p> <p>I hope to see this feature developed and expanded in the future. Meanwhile, remember that it&#8217;s available and use it to compute your new customer conversion value when employing new customer targeting in Google Ads.<\/p> <\/blockquote> <p>Forum disucssion at LinkedIn.<\/p> <\/p><\/div> <p>#Google #Ads #Calculate #Conversion #Customers1771297080<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, &#8220;Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.&#8221; Andrew Lolk spotted this last week and wrote on LinkedIn, &#8220;You can now determine the conversion value for new clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,12436,2470,523,75],"class_list":["post-3647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-calculate","tag-conversion","tag-customers","tag-google"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/3647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3647"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/3647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/3648"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3647"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}