{"id":4001,"date":"2026-02-28T03:37:29","date_gmt":"2026-02-27T19:37:29","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=4001"},"modified":"2026-02-28T03:37:29","modified_gmt":"2026-02-27T19:37:29","slug":"shop-visits-now-available-in-google-ad-grants","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=4001","title":{"rendered":"Shop visits now available in Google Ad grants"},"content":{"rendered":"

<\/p>

Google Ad Grants accounts can now optimize for real-world foot traffic. If you use the nonprofit program, you can set \u201cshop visits\u201d as an account-level goal, allowing your campaigns to optimize for in-person visits.<\/p>

Driving the news<\/strong>. Previously, if you tried to mark shop visits as a goal in Ad Grants, you\u2019d get an error. That restriction appears to be lifted, allowing eligible accounts to include store visit conversions in their primary goal configuration.<\/p>

\"Google\"Google<\/figure>
  • This update lets you align bidding and optimization with physical visits \u2014 especially for visibility in Maps placements and location-driven search results.<\/li> <\/ul>

    Why we care.<\/strong> If you run a nonprofit, museum, place of worship, community center, or other location-based organization, digital engagement doesn\u2019t always translate into mission impact. Optimizing for shop visits bridges that gap, tying ad performance directly to foot traffic.<\/p>

    What to do<\/strong>. If you use Ad Grants, review your account-level goals and confirm shop visits are enabled where eligible. Optimizing for foot traffic could materially improve your local impact \u2014 especially if you rely on in-person engagement.<\/p>

    Between the lines<\/strong>. As Google continues to emphasize local intent and Maps-based discovery, bringing store visit optimization to Ad Grants expands your ability to compete for nearby audiences. It shifts the focus from clicks and website traffic to measurable offline action.<\/p>

    First seen<\/strong>. Google Ads expert Jason King spotted this update and shared it on LinkedIn.<\/p> <\/div>

    Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>

    \"Anu\"Anu <\/div> <\/p><\/div>

    Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p>

    In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p>

    She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div>

    <\/p>

    <\/p><\/div>

    News#Shop #visits #Google #grants1772221049<\/p> ","protected":false},"excerpt":{"rendered":"

    Google Ad Grants accounts can now optimize for real-world foot traffic. If you use the nonprofit program, you can set \u201cshop visits\u201d as an account-level goal, allowing your campaigns to optimize for in-person visits. Driving the news. Previously, if you tried to mark shop visits as a goal in Ad Grants, you\u2019d get an error. […]<\/p>\n","protected":false},"author":1,"featured_media":1716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[75,13597,83,13595,13596],"class_list":["post-4001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-google","tag-grants","tag-news","tag-shop","tag-visits"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4001"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/1716"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4001"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}