\u201cMachine-generated content is information that is generated by an automated computer process, application, or other mechanisms without any active intervention of a human. Content like this is considered malicious and usually contains garbage text only created to garnish a higher ranking. This type of content will result in penalties.\u201d<\/p> <\/blockquote>
\u201cLarge-scale content generated without oversight, quality control, or editorial review often lacks usefulness, accuracy, and originality, and may be excluded from indexing.\u201d<\/p> <\/blockquote>
That moves the line from all machine-generated content to content produced without editorial oversight, aligning with Google\u2019s updated spam policies that target content created \u201cprimarily for manipulating search rankings.\u201d<\/p>
New Grounding Optimization Guidance<\/h2>
The old guidelines told you how to get indexed and ranked. The new version adds a parallel set of recommendations for getting selected as a grounding source in AI answers. None of these sections existed before.<\/p>
Facts should be stated directly rather than implied, since AI systems need content that can be verified independently. Entity names should be clear and consistent, with no ambiguous references.<\/p>
Bing recommends focusing each URL on a single topic and placing essential information near the top of the page. Single-topic pages are more likely to be selected for grounding results, according to the guidelines.<\/p>
Expanded Abuse Definitions<\/h2>
The abuse sections were rewritten to cover AI-specific manipulation alongside traditional spam tactics.<\/p>
The old keyword stuffing section was titled \u201cKeyword Stuffing OR loading pages with irrelevant keywords.\u201d The new version renames it to \u201cKeyword Stuffing and Artificially Engineered Language\u201d and now covers content designed to trigger citations or AI responses, not just content aimed at traditional rankings.<\/p>
Prompt injection went from a brief mention at the end of the old guidelines to a full section called \u201cPrompt Injection and AI Manipulation,\u201d covering attempts to interfere with language models used by Bing or Copilot.<\/p>
What Was Removed<\/h2>
The update dropped several technical sections, including detailed support for sitemap formats, JavaScript rendering guidance, SafeSearch content marking, and the social media schemes abuse section.<\/p>
Why This Matters<\/h2>
The meta directive guidance gives you specific controls for managing whether and how your content appears in Copilot answers, with clear trade-offs for each option.<\/p>
Bing also notes that a decline in clicks doesn\u2019t always mean visibility has dropped, since content may now surface as citations or grounding references in Copilot. The guidelines recommend tracking impressions and citation eligibility rather than relying solely on click data.<\/p>
Looking Ahead<\/h2>
Microsoft didn\u2019t publish a separate announcement about the rewrite. The changes are live on the Bing Webmaster Guidelines page, with the previous version available through the Wayback Machine.<\/p>
The update follows two weeks after the launch of Bing\u2019s AI Performance dashboard. Google says AI Overviews and AI Mode follow the same preview controls used in Search (nosnippet, data-nosnippet, max-snippet, noindex), but it hasn\u2019t published a Bing-style, directive-by-directive breakdown for how other tags (like noarchive or nocache) affect those AI experiences.<\/p>
Featured Image: Bangla press<\/span><\/span>\/Shutterstock<\/em><\/p> <\/div> Generative AI,News#Bing #Adds #GEO #Official #Guidelines #Expands #Abuse #Definitions #sejournal #MattGSouthern1772224260<\/p> ","protected":false},"excerpt":{"rendered":"
Microsoft has rewritten the Bing Webmaster Guidelines to cover how content appears in both traditional search results and Copilot\u2019s AI-generated answers. The previous version focused on how Bing indexes and ranks websites. The rewrite extends that to Copilot and grounding API results, treating \u201cgrounding results and citations\u201d as additional eligibility outcomes. New Meta Directive Guidance […]<\/p>\n","protected":false},"author":1,"featured_media":4005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[3033,740,1705,13620,972,102,8426,90,2231,80],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","tag-abuse","tag-adds","tag-bing","tag-definitions","tag-expands","tag-geo","tag-guidelines","tag-mattgsouthern","tag-official","tag-sejournal"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4004"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/4005"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4004"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}