{"id":4010,"date":"2026-02-28T05:45:40","date_gmt":"2026-02-27T21:45:40","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=4010"},"modified":"2026-02-28T05:45:40","modified_gmt":"2026-02-27T21:45:40","slug":"gmc-video-assets-section-now-showing-populated-content","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=4010","title":{"rendered":"GMC video assets section now showing populated content"},"content":{"rendered":"<p><\/p> <div id=\"articleContent\" itemprop=\"articlebody\"> <div class=\"bialty-container\"> <p>Google\u2019s unified video manager in Merchant Center is no longer empty. After months of showing up in accounts without visible content, the Video Assets section is now automatically populating with sourced videos.<\/p> <p><strong>Driving the news<\/strong>. Videos are now automatically pulled in, including content from external sources like YouTube.<\/p> <ul class=\"wp-block-list\"> <li>The feature \u2014 first introduced at Google Marketing Live 2025 \u2014 was designed to centralize video content inside Google Merchant Center. It began rolling out in September, but many advertisers saw a blank interface with no assets.<\/li> <\/ul> <p><strong>Why we care<\/strong>. This confirms Google is moving ahead with its plan to make Merchant Center a central hub for commerce-ready creative \u2014 not just product feeds. With videos now auto-populating, you may gain additional visibility across Shopping and Performance Max without extra upload work, but you\u2019ll also need to ensure your YouTube and site videos are optimized for commerce. In short, video is becoming embedded in retail ad delivery, and if you manage it proactively, you\u2019ll have a competitive edge.<\/p> <p><strong>Between the lines<\/strong>. By centralizing videos from your website, social platforms, and potentially AI-generated sources, Google is turning Merchant Center into a more comprehensive creative hub\u2014not just a product feed manager. That aligns with the broader shift toward video-first shopping experiences across Search, Shopping, and Performance Max.<\/p> <p><strong>What to watch<\/strong>. It\u2019s still unclear how performance reporting, optimization controls, and editing tools will evolve in the Video Assets section. But the shift from an empty placeholder to a populated library shows the infrastructure is now active.<\/p> <p><strong>First spotted.<\/strong> PPC News Feed founder Hana Kobzov\u00e1 first spotted this update.<\/p> <\/div> <hr\/> <p class=\"article-disclosure\"> <em>Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> <hr\/> <div class=\"author-about py-4\"> <div class=\"card bg-light\"> <div class=\"row gx-0\"> <div class=\"col-12 col-lg-auto\"> <div class=\"authorImage p-2\"> <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" title=\"GMC video assets section now showing populated content\u63d2\u56fe\" \/><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" title=\"GMC video assets section now showing populated content\u63d2\u56fe1\" \/> <\/div> <\/p><\/div> <div class=\"col-12 col-lg\"> <div class=\"card-body author-body p-2\"> <div id=\"authorBio-26090\" class=\"author-desc\"> <p><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> since 2024. She covers<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> paid search, paid social, retail media, video and more.<\/span><\/p> <p><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> <p><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <p> <!-- START SIDEBAR LOWER SPACE --><\/p> <p><!-- END SIDEBAR LOWER SPACE --><\/p><\/div> <p>News#GMC #video #assets #section #showing #populated #content1772228740<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google\u2019s unified video manager in Merchant Center is no longer empty. After months of showing up in accounts without visible content, the Video Assets section is now automatically populating with sourced videos. Driving the news. Videos are now automatically pulled in, including content from external sources like YouTube. The feature \u2014 first introduced at Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[499,185,13636,83,13637,6091,2598,518],"class_list":["post-4010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-assets","tag-content","tag-gmc","tag-news","tag-populated","tag-section","tag-showing","tag-video"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4010"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/2811"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4010"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}