Google is expanding its recurring billing policy to allow certified U.S. online pharmacies to promote prescription drugs with subscriptions and bundled services.<\/p>
What\u2019s happening<\/strong>. Certified merchants can now offer:<\/p> - Prescription drug subscriptions<\/strong> \u2014 recurring billing for prescription medications.<\/li>
- Prescription drug bundles<\/strong> \u2014 combining drugs with services like coaching or treatment programs, as long as the drug is the primary product.<\/li>
- Prescription drug consultation services<\/strong> \u2014 recurring consults to determine prescription eligibility, either standalone or bundled with medications.<\/li> <\/ul>
Requirements for eligibility<\/strong>. Merchants must maintain certified status, submit subscription costs in Merchant Center using the [subscription_cost]<\/code> attribute, include clear terms and transparent fees on landing pages, and comply with all existing Healthcare & Medicine and recurring billing policies. Accounts previously disapproved can request a review once requirements are met.<\/p> Why we care.<\/strong> The update opens new revenue opportunities for online pharmacies, letting them leverage recurring models and bundled services while staying compliant with Google policies.<\/p> The bottom line<\/strong>. Certified U.S. online pharmacies can now run recurring prescription and bundled offers, giving them more flexibility to reach patients and scale subscription-based services.<\/p> Dig deeper.<\/strong> Recurring billing policy expansion: Prescription drugs<\/p> <\/div> Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> ![\"Anu](\"https:\/\/searchengineland.com\/anu-adegbola-2\" "\\"Google")
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Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p> In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <\/p>
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Google is expanding its recurring billing policy to allow certified U.S. online pharmacies to promote prescription drugs with subscriptions and bundled services. What\u2019s happening. Certified merchants can now offer: Prescription drug subscriptions \u2014 recurring billing for prescription medications. Prescription drug bundles \u2014 combining drugs with services like coaching or treatment programs, as long as the […]<\/p>\n","protected":false},"author":1,"featured_media":4261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[6073,972,75,83,9335,15035],"class_list":["post-4260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-billing","tag-expands","tag-google","tag-news","tag-policy","tag-recurring"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4260"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/4261"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4260"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}