<\/p>
The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven\u2019t caught up yet.<\/p>
That\u2019s why we built SEJ Live. It\u2019s a free, half-day virtual event on March 11 from 12 to 3pm ET with three sessions designed to help you walk away with a plan for Q2.<\/p>
In the opening session, I\u2019m joining Loren Baker and Shelley Walsh to break down Q1\u2019s AI search changes from three angles. I\u2019ll be covering the news, Loren is taking the business and revenue side, and Shelley is translating what it means for content strategy.<\/p>
I\u2019ve been pulling together the data and source interviews, and I\u2019ll give you one example of what I\u2019ll be walking through.<\/p>
Three different platforms started running ads inside AI answers<\/strong> in the span of a few weeks. That has real implications for how your content gets seen<\/strong>, where your ad dollars go<\/strong>, and how you report performance to leadership<\/strong>. That question of measurement is exactly where the second session picks up.<\/p> Emily Popson, VP of Marketing at CallRail, is leading the second session on KPIs for AI search<\/strong>. A lot of the metrics marketers have relied on for years don\u2019t capture what\u2019s happening in AI-driven search, and Emily is going to walk through what to replace them with.<\/p> Guest speaker Nikhil Lai, Principal Analyst at Forrester, closes the event with Forrester\u2019s research on how answer engines are changing the strategic picture for marketing leaders<\/strong> and what different teams need to do about it heading into Q2.<\/p> All three sessions include live Q&A, and the team is planning an AMA for questions we can\u2019t get to during the event. Share it with your team or your clients if they\u2019re navigating the same changes you are.<\/p> Save your spot for March 11.<\/p> <\/div> SEO#Search #Marketer #Plan #sejournal #MattGSouthern1773088957<\/p> ","protected":false},"excerpt":{"rendered":" The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven\u2019t caught up yet. That\u2019s why we built SEJ Live. It\u2019s a free, half-day virtual event on March 11 from 12 to […]<\/p>\n","protected":false},"author":1,"featured_media":4626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[16788,90,1386,95,80],"class_list":["post-4625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","tag-marketer","tag-mattgsouthern","tag-plan","tag-search","tag-sejournal"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4625"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/4626"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4625"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Bring Your Questions<\/h2>