{"id":4688,"date":"2026-03-11T02:58:15","date_gmt":"2026-03-10T18:58:15","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=4688"},"modified":"2026-03-11T02:58:15","modified_gmt":"2026-03-10T18:58:15","slug":"googles-liz-reid-on-progression-of-google-ai-search","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=4688","title":{"rendered":"Google&#039;s Liz Reid On Progression Of Google AI Search"},"content":{"rendered":"<p><\/p> <div> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/liz-reid-google-1750963643.jpg\" style=\"max-width:100%\" alt=\"Liz Reid Google\" title=\"Google&#039;s Liz Reid On Progression Of Google AI Search\u63d2\u56fe\" \/><\/p> <p>Alex Heath and Ellis Hamburger interviewed Google&#8217;s head of Search, Liz Reid, on Google&#8217;s progression of AI into Search. It felt like a very candid interview that is worth listening to. <\/p> <p>In short, Liz is still not sure if Gemini and Google Search will ever fully converge or not. She does see a lot of opportunity with personalization in Google Search. Slop, not just AI slop, is something Google has been fighting for a while.<\/p> <p>Danny Goodwin at Search Engine Land also covered this.<\/p> <p>Here is my video:<\/p> <p><iframe loading=\"lazy\" title=\"What happens to Google when AI answers everything?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jyMBaoKV5IM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p> <p>Here are my notes:<\/p> <ul> <li>Search was never really static before AI, i.e. knowledge graph, etc &#8211; search has changed a lot over the years.<\/li> <p>&#13;<\/p> <li>Google takes responsibility for the pace of change very seriously. So Google doesn\u2019t want to change too much and make it hard but they also see a lot of opportunities with these new features. So labs, opt in, and slow roll out is common.<\/li> <p>&#13;<\/p> <li>People really picked up on AI Overviews very quickly<\/li> <p>&#13;<\/p> <li>AI Agents will do a lot of the work but it won\u2019t be exclusive, only agents. People still want to hear from the source directly.<\/li> <p>&#13;<\/p> <li>Google will adapt to AI Agents like Google did for mobile<\/li> <p>&#13;<\/p> <li>Liz spoke about BERT, MUM, Google Lens, and other AI products<\/li> <p>&#13;<\/p> <li>Gemini vs Google Search: They share the underlining models together; and work together to improve the models for users. Gemini is more productivity or creation and search is more information based and connecting with the web.<\/li> <p>&#13;<\/p> <li>Liz doesn\u2019t know if Gemini and Search ever converge or not.<\/li> <p>&#13;<\/p> <li>How people are using multiple tools is evolving, people are jumping from ChatGPT to Google to others.<\/li> <p>&#13;<\/p> <li>People are using other tools but still, Google Search is growing. It is not a zero sum game.<\/li> <p>&#13;<\/p> <li>Google Personal Intelligence is one of Google\u2019s first step to personalizing responses to the user<\/li> <p>&#13;<\/p> <li>People have created a lot of slop before AI, AI just makes it much more scalable. So Google has a bunch of experience with this and spam.<\/li> <p>&#13;<\/p> <li>AI can create better content, and it also can create slop. <\/li> <p>&#13;<\/p> <li>Google has to fight the AI slop, to make sure to get the great content.<\/li> <p>&#13;<\/p> <li>Plus, publishers need to create great content.<\/li> <p>&#13;<\/p> <li>People are switching to user generated content, listening to more podcasts, etc. People are going to UGC over journalists. <\/li> <p>&#13;<\/p> <li>Google\u2019s job is to surface that awesome content.<\/li> <p>&#13;<\/p> <li>Google can understand audio and video content well. <\/li> <p>&#13;<\/p> <li>Paid wall content, if allowed, Google can crawl it.<\/li> <p>&#13;<\/p> <li>Pay walls are also complicated for users, because some won\u2019t pay.<\/li> <p>&#13;<\/p> <li>Search is able to find most of the content and new opportunities are being created with this new content.<\/li> <p>&#13;<\/p> <li>Liz mentioned preferred sources, so users can say they like a site and Google will show that site more often<\/li> <p>&#13;<\/p> <li>Google should also surface the publishers that user is paying for, not the others, if they have content that matches because that user have access to that content already.<\/li> <p>&#13;<\/p> <li>There is a real opportunity for personalization, to show content that user trusts<\/li> <\/ul> <p>Forum discussion at X.<\/p> <\/p><\/div> <p>#Google039s #Liz #Reid #Progression #Google #Search1773169095<\/p> ","protected":false},"excerpt":{"rendered":"<p>Alex Heath and Ellis Hamburger interviewed Google&#8217;s head of Search, Liz Reid, on Google&#8217;s progression of AI into Search. It felt like a very candid interview that is worth listening to. In short, Liz is still not sure if Gemini and Google Search will ever fully converge or not. She does see a lot of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[75,423,5012,17113,16201,95],"class_list":["post-4688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-google","tag-google039s","tag-liz","tag-progression","tag-reid","tag-search"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4688"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/4689"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4688"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}