{"id":4709,"date":"2026-03-11T08:03:49","date_gmt":"2026-03-11T00:03:49","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=4709"},"modified":"2026-03-11T08:03:49","modified_gmt":"2026-03-11T00:03:49","slug":"google-ads-adds-ai-voice-over-to-performance-max-video-ads","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=4709","title":{"rendered":"Google Ads adds AI voice-over to Performance Max video ads"},"content":{"rendered":"
<\/p>
Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads with realistic voice-overs, ultimately enhancing user engagement and ad performance.<\/p>
Why we care. <\/strong>Advertisers who don\u2019t actively opt out by March 20, will have their video ads automatically enhanced with Google\u2019s AI voice models, changing how their ads sound to viewers without requiring any creative production work.<\/p>
How it works<\/strong>.<\/p>
The feature only activates on videos that don\u2019t already contain a voice track<\/li>
Google\u2019s AI selects text from advertiser-provided headlines and descriptions, then generates a realistic voice-over from that copy<\/li>
The voice-over is layered onto the existing base video and saved as a new video asset<\/li> <\/ul>
<\/figure> <\/div>
The catch<\/strong>. This is opt-out, not opt-in. The default setting means ads will be automatically eligible for voice enhancement unless advertisers proactively disable it.<\/p>
Key dates<\/strong>. Advertisers can choose to exclude their ads from this feature until March 20<\/strong>th. To do so, they must opt out of the video enhancement control. After the opt-out period, all ads with video enhancement control enabled will automatically be eligible for voice-enhanced versions.<\/p>
Action steps for advertisers.<\/strong> Advertisers can adjust their video settings by visiting their ads in Google Ads. <\/p>
First seen.<\/strong> This update was shared by Paid Search expert Arpan Banerjee who shared the update on LinkedIn. <\/p> <\/div>
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>
<\/div> <\/p><\/div>
Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p>
In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p>
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div>
Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads with realistic voice-overs, ultimately enhancing user engagement and ad performance. Why we care. Advertisers who don\u2019t actively opt out by March 20, will […]<\/p>\n","protected":false},"author":1,"featured_media":4710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[740,152,75,701,83,528,518,17219],"class_list":["post-4709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-adds","tag-ads","tag-google","tag-max","tag-news","tag-performance","tag-video","tag-voiceover"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4709"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/4710"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4709"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"PMax](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/PMax-Voiceover.jpg.webp\" "\\"Google")