{"id":4888,"date":"2026-03-21T04:57:32","date_gmt":"2026-03-20T20:57:32","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=4888"},"modified":"2026-03-21T04:57:32","modified_gmt":"2026-03-20T20:57:32","slug":"google-adds-video-visibility-to-performance-max-reporting","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=4888","title":{"rendered":"Google adds video visibility to Performance Max reporting"},"content":{"rendered":"

<\/p>

Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices \u2014 particularly video \u2014 impact performance.<\/p>

What\u2019s happening<\/strong>. Google Ads has introduced a new \u201cAds using video\u201d segment within Performance Max channel performance reporting, allowing advertisers to break down results based on whether video assets were included.<\/p>

\"Pmax\"Pmax<\/figure>

Why we care.<\/strong> Marketers can now compare performance across placements that used video versus those that didn\u2019t, offering a clearer view into the role video plays across Google\u2019s automated inventory.<\/p>

It helps answer a key question in an automated environment: whether investing in video assets is driving better results, allowing you to make more informed creative and budget decisions inside Google Ads.<\/p>

Between the lines<\/strong>. As video becomes more central across surfaces like YouTube and beyond, this update gives advertisers a way to validate the impact of investing in video assets within automated campaigns.<\/p>

The bottom line<\/strong>. The new segment adds a layer of clarity to Performance Max, helping advertisers better evaluate video\u2019s contribution without changing how campaigns are run inside Google Ads.<\/p>

First spotted.<\/strong> This update was first spotted by PPC News Feed founder Hana Kobzova.<\/p> <\/div>

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>

\"Anu\"Anu <\/div> <\/p><\/div>

Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p>

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p>

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div>

<\/p>

<\/p><\/div>

News#Google #adds #video #visibility #Performance #Max #reporting1774040252<\/p> ","protected":false},"excerpt":{"rendered":"

Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices \u2014 particularly video \u2014 impact performance. What\u2019s happening. Google Ads has introduced a new \u201cAds using video\u201d segment within Performance Max channel performance reporting, allowing advertisers to break down results based on whether video assets were included. Why […]<\/p>\n","protected":false},"author":1,"featured_media":4889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[740,75,701,83,528,8276,518,76],"class_list":["post-4888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-adds","tag-google","tag-max","tag-news","tag-performance","tag-reporting","tag-video","tag-visibility"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4888"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/4888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/4889"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4888"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}