As AI agents reshape how advertising platforms are used, Google is bringing focus toward the developers behind the systems and create content specifically for them. <\/p>
What\u2019s happening<\/strong>. Google\u2019s Advertising and Measurement Developer Relations team has launched Ads DevCast, a bi-weekly vodcast and podcast hosted by Cory Liseno. The show focuses on technical deep dives across Google Ads, Google Analytics, Display & Video 360 and related tools.<\/p> Zoom out<\/strong>. This is a companion to Ads Decoded, hosted by Google Ads Liaison Ginny Marvin, which focuses on campaign strategy. Ads DevCast is explicitly built for developers and technical practitioners.<\/p> Driving the news<\/strong>. Episode 1 \u2014 \u201cMCPs, Agents, and Ads. Oh My!\u201d \u2014 centers on what Google calls the \u201cagentic shift,\u201d where AI agents are becoming primary users of advertising APIs.<\/p> Why we care. <\/strong>Ads DevCast gives developers a direct line to the engineers building Google\u2019s ad tools, which should help stay ahead of technical changes, discover new capabilities faster, and build more efficient integrations in an increasingly AI-driven ecosystem.<\/p> The big picture<\/strong>. AI is expanding who can work with ad tech systems. Google is seeing a shift from a narrow \u201cAds Developer Community\u201d to a broader \u201cAds Technical Community,\u201d where marketers can execute technical tasks without full development cycles.<\/p> What\u2019s next.<\/strong> Ads DevCast is a pilot, and Google is collecting feedback to shape future episodes.<\/p> Bottom line<\/strong>. Google is positioning Ads DevCast as a tool to give developers a front-row seat to Google\u2019s latest ads innovations, with practical insights to build, test, and adapt faster in an AI-first landscape.<\/p> <\/div> Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> ![\"Anu](\"https:\/\/searchengineland.com\/anu-adegbola-2\" "\\"Google")
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Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p> In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <\/p>
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News#Google #launches #Ads #DevCast #Vodcast #developers1774305167<\/p> ","protected":false},"excerpt":{"rendered":"
As AI agents reshape how advertising platforms are used, Google is bringing focus toward the developers behind the systems and create content specifically for them. What\u2019s happening. Google\u2019s Advertising and Measurement Developer Relations team has launched Ads DevCast, a bi-weekly vodcast and podcast hosted by Cory Liseno. The show focuses on technical deep dives across […]<\/p>\n","protected":false},"author":1,"featured_media":5108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,18879,18881,75,1634,83,18880],"class_list":["post-5107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-devcast","tag-developers","tag-google","tag-launches","tag-news","tag-vodcast"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5107"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/5108"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5107"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}