<\/p>
OnePlus India chief executive Robin Liu has stepped down as the company is said\u00a0to reassess its global strategy, including potential scale-backs in key markets like India.\u00a0<\/p>
\u201cWe thank Robin for his contributions to OnePlus India. He moves on to pursue his personal passions, and we wish him the very best for his future endeavours,\u201d the company said in a statement to Business Today.<\/p>
\u201cOnePlus India operations continue with local strategy and business continuity ensured,\u201d it further added.<\/p>
The development\u00a0comes amid reports that OnePlus is looking to scale back operations in key global markets,\u00a0including the US, UK, India and parts of Europe. Despite the pushback, China’s operations are expected to remain unaffected. Whereas in India, the company plan to revamp its product portfolio.\u00a0<\/p>
As previously highlighted, OnePlus may only bring its budget and mid-range devices to India, and may scale back on its flagship lineup in the market.<\/p>
Robin Liu joined OnePlus in 2018, initially leading its sales operations. He was elevated to CEO of OnePlus North America in 2022, before being reappointed as CEO of OnePlus India in 2024 as part of an internal reshuffle that also involved Ramagopala Reddy, OnePlus VP and Ranjeet Singh, Sales Director.<\/p>
According to Media reports, Liu is serving notice in the company, with his last date being March 31. He has already moved back to China, as he transitions out of his role at OnePlus.<\/p>
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OnePlus India chief executive Robin Liu has stepped down as the company is said\u00a0to reassess its global strategy, including potential scale-backs in key markets like India.\u00a0 \u201cWe thank Robin for his contributions to OnePlus India. He moves on to pursue his personal passions, and we wish him the very best for his future endeavours,\u201d the […]<\/p>\n","protected":false},"author":1,"featured_media":5141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[873,735,19037,7209,7961,187,200,19042,6670,19034,19035,19040,19039,19038,2092,19041,19036],"class_list":["post-5140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-buzz","tag-ceo","tag-ceo-robin-liu","tag-confirms","tag-exit","tag-global","tag-india","tag-liu039s","tag-oneplus","tag-oneplus-india","tag-oneplus-india-ceo","tag-oneplus-india-ceo-robin-liu","tag-oneplus-india-operations","tag-oneplus-robin-liu","tag-reset","tag-robin","tag-robin-liu"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5140"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/5141"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5140"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}