<\/p>
Google\u2019s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google\u2019s search results stubbornly persist in showing the old branding.<\/p>
The person asking the question on Bluesky related that a company updated their entire site with its new branding, but Google ignores it in favor of showing the old branding in the search results.<\/p>
They posted:<\/em><\/p> \u201cHey @johnmu.com, curious about Site Name persistence. Treatwell (UK) is still showing as \u201cWahanda\u201d in results \u2013 a rebrand that happened in 2015! Is there a specific \u201clegacy\u201d signal that might override current SiteName structured data for such a long period in one country only? \u201c<\/p> <\/blockquote> Google\u2019s Mueller was puzzled by the situation and didn\u2019t have an answer as to why it was happening. Perhaps it\u2019s one of those rare cases where a bug keeps a part of the index from updating. But he did suggest using the domain name as an alternate site name.<\/p> Mueller referred the person to one of Google\u2019s developer pages, \u201cWhat to do if your preferred site name isn\u2019t selected.\u201d<\/p> He responded:<\/em><\/p> \u201cThat\u2019s a bit odd \u2013 I\u2019ll pass it on to the team. FWIW what generally works in cases like this is to use the domain name as an alternate site name \u2013 developers.google.com\/search\/docs\/\u2026 \u2013 but it would be nice if that weren\u2019t needed.\u201d<\/p> <\/blockquote> The site itself does not appear to contain on-page instances of the rogue branding. The old domain is correctly 301 redirecting to the new domain. However, there are some links in the footer that contain referral codes with the old branding on them, and the sitemap contains links to 404 pages that contain the old branding. Although those may not be the cause of the branding mismatch in the Google search results, it\u2019s a good SEO practice to be tidy about what\u2019s in your sitemaps and to remove outdated links.<\/p> These kinds of rare errors are interesting because they kind of provide a sneak peek into a part of Google\u2019s indexing that isn\u2019t normally in view, like a crack in a wall. What insights do you derive from this anomalous situation?<\/p> Featured Image by Shutterstock\/SsCreativeStudio<\/em><\/p> <\/div> #Google #Responds #Error #Branding #Persist #SERPs #sejournal #martinibuster1774408569<\/p> ","protected":false},"excerpt":{"rendered":" Google\u2019s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google\u2019s search results stubbornly persist in showing the old branding. Old Brand Name Shown In Title Tags The person asking the question […]<\/p>\n","protected":false},"author":1,"featured_media":5106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[18878,214,75,415,5829,18610,80,2189],"class_list":["post-5204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-branding","tag-error","tag-google","tag-martinibuster","tag-persist","tag-responds","tag-sejournal","tag-serps"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5204"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/5106"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5204"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}