The EU\u2019s top antitrust enforcer signaled a decision on whether Google is violating the Digital Markets Act is imminent, without committing to a timeline.<\/p>
What she said.<\/strong> \u201cIt will come,\u201d Competition Commissioner Teresa Ribera told Dow Jones Newswires, adding the cases are complex and the commission is committed to decisions based on evidence and fair procedure.<\/p> The backdrop.<\/strong> The European Commission launched its probe into Google\u2019s search business in March 2024 under the Digital Markets Act. The commission gave itself a soft 12-month deadline to wrap up \u2014 it has already fined Meta and Apple, but Google\u2019s case remains unresolved nearly two years in.<\/p> The pressure is mounting.<\/strong> Eighteen lobby and civil society groups wrote to Ribera this month demanding clear remedies and a fine large enough to make non-compliance unprofitable.<\/p> - The groups warned the commission\u2019s credibility is on the line, noting Google controls over 90% of the EU search market.<\/li>
- \u201cEvery day without a decision is a day that European businesses are systematically disadvantaged,\u201d the letter said.<\/li> <\/ul>
Why we care.<\/strong> A ruling against Google under the Digital Markets Act could force major changes to how it operates search in Europe \u2014 potentially reshaping how ads are served, ranked, and priced in one of the world\u2019s largest markets. If remedies include structural changes to search or ad tech, it could affect campaign performance, targeting, and competition dynamics across the board. If you have European audiences, watch this closely \u2014 the outcome could ripple through Google\u2019s global ad ecosystem.<\/p> Meanwhile, this week.<\/strong> Ribera is in California meeting Sundar Pichai, Mark Zuckerberg, Sam Altman, and Amazon\u2019s Andy Jassy before heading to Washington, D.C., for talks with the acting head of the Justice Department\u2019s antitrust division.<\/p> The big picture.<\/strong> Google isn\u2019t the only one in the crosshairs. The commission has additional open probes into how Google powers AI Overviews and ranks news publishers, and is separately investigating Meta over restrictions on rival chatbots using WhatsApp\u2019s business software.<\/p> Bottom line.<\/strong> The EU has been slow to act on Google, but pressure is clearly building. When the decision lands, it could set a significant precedent for how the Digital Markets Act is enforced.<\/p> <\/div> Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> ![\"Anu](\"https:\/\/searchengineland.com\/anu-adegbola-2\" "\\"Eu")
<\/div> <\/p><\/div>
Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p> In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <\/p>
<\/p><\/div>
News#signals #imminent #decision #Google #DMA #probe1774412259<\/p> ","protected":false},"excerpt":{"rendered":"
The EU\u2019s top antitrust enforcer signaled a decision on whether Google is violating the Digital Markets Act is imminent, without committing to a timeline. What she said. \u201cIt will come,\u201d Competition Commissioner Teresa Ribera told Dow Jones Newswires, adding the cases are complex and the commission is committed to decisions based on evidence and fair […]<\/p>\n","protected":false},"author":1,"featured_media":5208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[5465,13231,75,19228,83,3216,1917],"class_list":["post-5207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-decision","tag-dma","tag-google","tag-imminent","tag-news","tag-probe","tag-signals"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5207"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/5208"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5207"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}