<\/p>
Today\u2019s consumer journey is continuous and dynamic, yet most brands struggle with disconnected retail partners, media inefficiencies and measurement gaps. The next wave of commerce media requires a unified solution that reaches shoppers at every touchpoint \u2014 and moves as fast as they do.<\/p>
With Google\u2019s Commerce Media Suite, brands and retailers can reach audiences across Search, Shopping, YouTube, Display and even CTV \u2014 in the same tools brands already know: Display & Video 360, Search Ads 360 and Google Ads.<\/p>
This week, we\u2019re bringing new collaborations to connect the commerce ecosystem and supercharge performance with retailer insights.<\/p>
We\u2019re excited to announce that Kroger Precision Marketing is collaborating with Display & Video 360 to help advertisers reach Kroger shoppers across YouTube and third-party inventory.<\/p>
Brands can now activate Kroger\u2019s shopper audiences, built from retail purchase signals, across YouTube \u2014 where consumers already watch an average of 90 million hours of shopping videos every day<\/p>
. To close the loop, we\u2019re also introducing SKU-level conversion reporting in Display & Video 360, so brands can see the precise impact of their YouTube and Display spend on Kroger sales. This is powered by integrations with LiveRamp and MetaRouter, with no additional setup required for brands.<\/p> <\/div>
None#Googles #Commerce #Media #Suite #retailer #insights #meet #power #YouTube1774641573<\/p> ","protected":false},"excerpt":{"rendered":"
Today\u2019s consumer journey is continuous and dynamic, yet most brands struggle with disconnected retail partners, media inefficiencies and measurement gaps. The next wave of commerce media requires a unified solution that reaches shoppers at every touchpoint \u2014 and moves as fast as they do. With Google\u2019s Commerce Media Suite, brands and retailers can reach audiences […]<\/p>\n","protected":false},"author":1,"featured_media":5371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1636,179,1889,870,1677,1608,370,19922,19921,991],"class_list":["post-5370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-commerce","tag-googles","tag-insights","tag-media","tag-meet","tag-none","tag-power","tag-retailer","tag-suite","tag-youtube"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5370"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/5370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/5371"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5370"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}