<\/p>
5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I\u2019d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? Is my hair ok?!<\/p>
But the program grew, and you all were so welcoming. Through the years we\u2019ve tested on you all (it\u2019s fun for us!) And I\u2019ve learned so many tricks that I want to give back to my fellow marketers struggling to recoup the ROI of your webinar program.<\/p>
Just last week, I interviewed ten marketers running webinar programs right now to see where your pain really is. And I heard the same thing over and over: I\u2019d run more webinars but the prep time and quality of leads are real struggles.<\/p>
Showing up to moderate, keeping the conversation going, or delivering the content, that\u2019s the easy part. But what I\u2019ve come to understand after five years, 300+ sessions, and over 350,000 leads generated\u2026 it\u2019s the 4-8 week preparation before \u201clive day\u201d that is the real work.<\/p>
That\u2019s what\u2019s going to drive the right ICPs (i.e. help you reach your goals).<\/p>
Topic selection. Campaign strategy. Promotion timing. Messaging that compels. Audience alignment. Lead scoring. Post-event nurture that doesn\u2019t let a warm lead go cold. None of that happens on stage. Yet, all of it determines whether your program generates real pipeline\u2026 or just fills a calendar.<\/p>
This is your opportunity to see how we do it, and ask your questions.<\/p>
This session is meant to show you how you can have a fully successful, lead generating webinar program, even if you\u2019re a lean team. We get it, we are too.<\/p>
We\u2019re opening up our full playbook! On April 23, I\u2019m sitting down with my co-owner of webinar strategy (and successes), Jennifer McDonald, to talk webinars and we\u2019re leaving plenty of time for Q&A.<\/p>
You\u2019ll get the full step-by-step walkthrough of our webinar approach that we\u2019ve refined across hundreds of sessions.<\/p>
This will be a jam-packed webinar. We\u2019ll run through our whole secret formula, and deep dive into the processes that require the most attention (and intention) to drive lead quality over lead volume.<\/p>
If you\u2019re struggling\u2026 attendance is flat, leads aren\u2019t converting, you can\u2019t make the ROI case internally\u2026 this webinar about webinars is directly for you.<\/p>
This is just the first of some cool, new resources we\u2019re bringing to the SEJ community around deeper education, and I couldn\u2019t be more excited about it.<\/p>
Whether you\u2019re just getting started or you\u2019ve been at this for years, there\u2019s something in this session for you. Register free and come ready with your questions. Jennifer and I will be there live and we\u2019ll make it worth your time.<\/p>
And, you know the drill \u2026 can\u2019t make it? Register anyway and we\u2019ll get you the recording.<\/p> <\/div>
Lead Generation,Webinar#Webinar #Program #Isnt #Working #Copy #sejournal #hethr_campbell1776186032<\/p> ","protected":false},"excerpt":{"rendered":"
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