{"id":6928,"date":"2026-04-22T04:12:09","date_gmt":"2026-04-21T20:12:09","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=6928"},"modified":"2026-04-22T04:12:09","modified_gmt":"2026-04-21T20:12:09","slug":"google-adds-read-more-links-best-practices","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=6928","title":{"rendered":"Google adds Read more links best practices"},"content":{"rendered":"<p><\/p> <div id=\"articleContent\" itemprop=\"articlebody\"> <div class=\"bialty-container\"> <p>Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today, Google published new documentation around best practices on how to show Read more links in the Google search results.<\/p> <p><strong>The best practices. <\/strong>The new documentation was posted over here in the snippets section and it lists three best practices:<\/p> <ul class=\"wp-block-list\"> <li>Make sure content is immediately visible on the page to a human (and not hidden behind an expandable section or tabbed interface, for example).<\/li> <li>Avoid using JavaScript to control the user\u2019s scroll position on page load (for example, don\u2019t force the user\u2019s scroll position to the top of the page).<\/li> <li>If you make\u00a0history API\u00a0calls or\u00a0window.location.hash\u00a0modifications on page load, make sure you don\u2019t remove the hash fragment from the URL, as this breaks deep linking behavior.<\/li> <\/ul> <p><strong>What it looks like. <\/strong>Google also posted an illustration of these links, here it is:<\/p> <figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" alt=\"Read More Deep Link\" class=\"wp-image-474808\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/read-more-deep-link.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/read-more-deep-link-768x512.png 768w\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/read-more-deep-link.png\" title=\"Google adds Read more links best practices\u63d2\u56fe\" \/><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/read-more-deep-link.png\" alt=\"Read More Deep Link\" class=\"wp-image-474808\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/read-more-deep-link.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/read-more-deep-link-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"Google adds Read more links best practices\u63d2\u56fe1\" \/><\/figure> <p>Here is an example of how they look:<\/p> <figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1157\" alt=\"Site Searchengineland Com Google Read More Links Google Search 04 20 2026 09 24 AM Scaled\" class=\"wp-image-474809\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/site-Searchengineland-com-google-Read-more-links-Google-Search-04-20-2026_09_24_AM-scaled.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/site-Searchengineland-com-google-Read-more-links-Google-Search-04-20-2026_09_24_AM-768x434.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/site-Searchengineland-com-google-Read-more-links-Google-Search-04-20-2026_09_24_AM-1536x868.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/site-Searchengineland-com-google-Read-more-links-Google-Search-04-20-2026_09_24_AM-scaled.png.webp\" title=\"Google adds Read more links best practices\u63d2\u56fe2\" \/><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1157\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/site-Searchengineland-com-google-Read-more-links-Google-Search-04-20-2026_09_24_AM-scaled.png.webp\" alt=\"Site Searchengineland Com Google Read More Links Google Search 04 20 2026 09 24 AM Scaled\" class=\"wp-image-474809\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/site-Searchengineland-com-google-Read-more-links-Google-Search-04-20-2026_09_24_AM-scaled.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/site-Searchengineland-com-google-Read-more-links-Google-Search-04-20-2026_09_24_AM-768x434.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/site-Searchengineland-com-google-Read-more-links-Google-Search-04-20-2026_09_24_AM-1536x868.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" title=\"Google adds Read more links best practices\u63d2\u56fe3\" \/><\/figure> <p><strong>Why we care.\u00a0<\/strong>These read more links do add an additional eye-catching link to the search result snippets. Hopefully, this leads to encouraging more clicks to websites and no less.<\/p> <p>More clicks to websites is a good thing, so make sure to review the best practices to encourage more clicks to your site.<\/p> <\/div> <hr\/> <p class=\"article-disclosure\"> <em>Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> <hr\/> <div class=\"author-about py-4\"> <div class=\"card bg-light\"> <div class=\"row gx-0\"> <div class=\"col-12 col-lg-auto\"> <div class=\"authorImage p-2\"> <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/05\/1630496745425.jpeg.webp\" title=\"Google adds Read more links best practices\u63d2\u56fe4\" \/><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/05\/1630496745425.jpeg.webp\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" title=\"Google adds Read more links best practices\u63d2\u56fe5\" \/> <\/div> <\/p><\/div> <div class=\"col-12 col-lg\"> <div class=\"card-body author-body p-2\"> <div id=\"authorBio-251\" class=\"author-desc\"> <p>Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.<\/p> <p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p> <p>Barry can be followed\u00a0<a href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0Barry Schwartz over here or on his personal site.<\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <p> <!-- START SIDEBAR LOWER SPACE --><\/p> <p><!-- END SIDEBAR LOWER SPACE --><\/p><\/div> <p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>News#Google #adds #Read #links #practices1776802329<\/p> ","protected":false},"excerpt":{"rendered":"<p>Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today, Google published new documentation around best practices on how to show Read more links in the Google search results. The best practices. The new documentation was posted over here in the snippets section and it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[740,75,1467,83,8838,350],"class_list":["post-6928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-adds","tag-google","tag-links","tag-news","tag-practices","tag-read"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/6928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6928"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/6928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/6929"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6928"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}