{"id":6955,"date":"2026-04-22T11:22:09","date_gmt":"2026-04-22T03:22:09","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=6955"},"modified":"2026-04-22T11:22:09","modified_gmt":"2026-04-22T03:22:09","slug":"better-competitor-targeting-in-chatgpt-ads","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=6955","title":{"rendered":"Better Competitor Targeting In ChatGPT Ads?"},"content":{"rendered":"<p><\/p> <div> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/chatgpt-1771531107.jpg\" style=\"max-width:100%\" alt=\"Chatgpt\" title=\"Better Competitor Targeting In ChatGPT Ads?\u63d2\u56fe\" \/><\/p> <p>Are we seeing better specific competitor targeting in ChatGPT ads or is it just a fluke? <\/p> <p>(Also, \u201cjust a fluke\u201d &#8211; flukes are a wonderful fish). <\/p> <p>Glenn Gabe spotted a case where fast-food company Sonic was showing an ad on a prompt related to its competitor, In-n-Out:<\/p> <blockquote class=\"twitter-tweet\"> <p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Competitor ads in ChatGPT. Not sure if this was the strategy by Sonic or if ChatGPT just matched up the company with the topic, but interesting to see. \ud83d\ude42 <a href=\"https:\/\/t.co\/RsBAYBiBav\">pic.twitter.com\/RsBAYBiBav<\/a><\/p> <p>\u2014 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/2045869018918043936?ref_src=twsrc%5Etfw\">April 19, 2026<\/a><\/p><\/blockquote> <p>This had Glenn wondering if Sonic was specifically targeting its competitor with the ad, or if ChatGPT just made the topic connection. <\/p> <p>I guess the upshot would be that if ChatGPT were letting you go after your competitors with great specificity, that would make the ads more \u201cvaluable.\u201d<\/p> <p>In which case, ChatGPT could charge $70 for an impression. <\/p> <p>Shake those cushions. <\/p> <p>Forum discussion in your ChatGPT ad data<\/p> <\/p><\/div> <p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>#Competitor #Targeting #ChatGPT #Ads1776828129<\/p> ","protected":false},"excerpt":{"rendered":"<p>Are we seeing better specific competitor targeting in ChatGPT ads or is it just a fluke? (Also, \u201cjust a fluke\u201d &#8211; flukes are a wonderful fish). Glenn Gabe spotted a case where fast-food company Sonic was showing an ad on a prompt related to its competitor, In-n-Out: Competitor ads in ChatGPT. Not sure if this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,94,25876,842],"class_list":["post-6955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-chatgpt","tag-competitor","tag-targeting"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/6955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6955"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/6955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/6956"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6955"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}