Google is adding three new \u201cagentic\u201d safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing manual work while tightening security and compliance.<\/p>
As campaigns grow more complex, advertisers are spending more time fixing policy issues, managing access, and handling certifications. Google\u2019s pitch: let AI handle the heavy lifting so marketers can focus on performance.<\/p>
What\u2019s new<\/strong>. The update introduces proactive troubleshooting, always-on security monitoring, and instant certifications \u2014 all powered by AI and Gemini capabilities.<\/p> Zoom in:<\/strong><\/p> Ads Advisor can now flag and help resolve policy violations automatically, even before advertisers notice them.<\/li> <\/ul> <\/figure> It monitors accounts 24\/7, surfacing risks like suspicious domains or inactive users through a new security dashboard.<\/li> <\/ul> <\/figure> Certifications that once took weeks can now be granted instantly or submitted with a single click.<\/li> <\/ul> <\/figure> How it works<\/strong>. Instead of waiting for user prompts, Ads Advisor scans accounts and websites proactively, suggests fixes, and confirms resolution before appeals are submitted. On the security side, it continuously evaluates account health and recommends improvements, while new passkey support reduces reliance on passwords.<\/p> Why we care. <\/strong>Tasks that used to take hours \u2014 fixing policy issues, monitoring account security, and handling certifications \u2014 can now be done proactively by Ads Advisor, reducing delays and aims to reduce risks. The result is faster campaign execution, fewer disruptions, and less manual overhead.<\/p> What to watch<\/strong>. These features are rolling out in the coming months to English-language accounts, with more languages expected later.<\/p> Bottom line<\/strong>. Google is turning Ads Advisor into a hands-on operator, not just a helper \u2014 aiming to make ad accounts safer, faster, and far less manual to manage.<\/p> <\/div> Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> <\/div> <\/p><\/div>
Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span><\/p> In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <\/p>
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News#Google #rolls #safety #features #Ads #Advisor1777055804<\/p> ","protected":false},"excerpt":{"rendered":"
Google is adding three new \u201cagentic\u201d safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing manual work while tightening security and compliance. As campaigns grow more complex, advertisers are spending more time fixing policy issues, managing access, and handling certifications. Google\u2019s pitch: let AI handle the heavy lifting so marketers […]<\/p>\n","protected":false},"author":1,"featured_media":7125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[152,19652,93,75,83,189,3251],"class_list":["post-7124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ads","tag-advisor","tag-features","tag-google","tag-news","tag-rolls","tag-safety"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/7124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7124"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/7124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/7125"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7124"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}