{"id":7390,"date":"2026-04-29T08:37:47","date_gmt":"2026-04-29T00:37:47","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=7390"},"modified":"2026-04-29T08:37:47","modified_gmt":"2026-04-29T00:37:47","slug":"bisk-farm-taking-indian-snacking-to-new-heights","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=7390","title":{"rendered":"Bisk Farm \u2013 Taking Indian Snacking To New Heights"},"content":{"rendered":"<p><\/p> <div> <p>\u00a0<\/p> <p>EY | BT Hidden GEMs: In an exclusive conversation with Vijay Singh of Bisk Farm, we uncover the incredible journey of the brand\u2014from Kolkata to a pan-India presence across 29 states\u2014highlighting innovation and its zero-debt status. Joining the conversation, Nitin Gupta of EY India emphasized that national growth depends on strong distribution, pricing discipline, and operational excellence, rather than just advertising. Both pointed to quick commerce, premiumization, and rural expansion as key FMCG growth drivers.<\/p> <\/div> <p>Business Today, EY India, BT Hidden GEMs, Vijay Singh, Bisk Farm#Bisk #Farm #Indian #Snacking #Heights1777423067<\/p> ","protected":false},"excerpt":{"rendered":"<p>\u00a0 EY | BT Hidden GEMs: In an exclusive conversation with Vijay Singh of Bisk Farm, we uncover the incredible journey of the brand\u2014from Kolkata to a pan-India presence across 29 states\u2014highlighting innovation and its zero-debt status. Joining the conversation, Nitin Gupta of EY India emphasized that national growth depends on strong distribution, pricing discipline, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[27598,27597,27595,109,27594,27599,443,1655,27600,27596],"class_list":["post-7390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-bisk","tag-bisk-farm","tag-bt-hidden-gems","tag-business-today","tag-ey-india","tag-farm","tag-heights","tag-indian","tag-snacking","tag-vijay-singh"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/7390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7390"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/7390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/7391"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7390"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}