Google is expanding Merchant Center for Agencies worldwide, giving agencies a centralized way to manage product data, diagnose issues and spot growth opportunities across multiple clients.<\/p>
What\u2019s happening. <\/strong>After launching in the U.S. and Canada, Merchant Center for Agencies is now rolling out globally to all agency users.<\/p> The tool is designed to help agencies manage merchant accounts at scale as product data becomes more critical to performance across shopping and discovery experiences.<\/p>
Why we care. <\/strong>Managing product feeds across multiple clients has long been fragmented and time-consuming.<\/p> This update brings those workflows into one place \u2014 helping agencies monitor account health, fix issues faster and optimize product data more efficiently.<\/p>
Zoom in. <\/strong>The platform introduces a unified dashboard that gives agencies a bird\u2019s-eye view of all client accounts, including onboarding status and critical alerts.<\/p> Portfolio-wide diagnostics allow teams to quickly identify issues across accounts, filter by market or campaign type, and prioritise fixes based on potential impact.<\/p>
What else. <\/strong>Agencies can also monitor store quality metrics and inventory health, including out-of-stock products, while managing promotions directly within the platform.<\/p> On the performance side, new insights help identify high-potential products with low visibility \u2014 which can then be tagged and prioritised in ad campaigns.<\/p>
What to watch:<\/strong><\/p> - How agencies integrate this into existing workflows<\/li>
- Whether this reduces reliance on third-party feed management tools<\/li>
- If more advanced optimisation features follow<\/li> <\/ul>
Bottom line. <\/strong>Google is giving agencies a more scalable way to manage product data \u2014 turning Merchant Center into a more strategic performance tool, not just a feed repository.<\/p> <\/div> Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p> ![\"Anu](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Anu-Adegbola.jpg.webp\" "\\"Google")
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Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span> since 2024. She covers<\/span> paid search, paid social, retail media, video and more.<\/span>In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span>Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of <\/span><\/span>weekly podcast PPC Live The Podcast.<\/span><\/span><\/p> She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/p><\/div> <\/div> <\/p>
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News#Google #rolls #Merchant #Center #Agencies #globally1778618924<\/p> ","protected":false},"excerpt":{"rendered":"
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