{"id":8030,"date":"2026-05-13T08:57:33","date_gmt":"2026-05-13T00:57:33","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=8030"},"modified":"2026-05-13T08:57:33","modified_gmt":"2026-05-13T00:57:33","slug":"google-merchant-center-gains-more-out-of-stock-options","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=8030","title":{"rendered":"Google Merchant Center Gains More Out-of-Stock Options"},"content":{"rendered":"<p><\/p> <div> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/google-shopping-cart-1778243891.jpg\" style=\"max-width:100%\" alt=\"Google Shopping Cart\" title=\"Google Merchant Center Gains More Out-of-Stock Options\u63d2\u56fe\" \/><\/p> <p>Google has updated its Google Merchant Center landing page requirements help documentation to expand and offer more options for out-of-stock products. Google wants you to &#8220;ensure your landing page clearly displays product availability for online purchases.&#8221;<\/p> <p>The first to spot this change was Emmanuel Flossie over at Feedarmy who wrote, &#8220;it\u2019s actually a positive change for merchants.&#8221; Previously, Google you needed to gray out the button for out-of-stock products. But now Google offers these new options:<\/p> <ul> <li>For \u201cout of stock\u201d products, you can display clear text such as &#8220;sold out&#8221; or &#8220;item not available&#8221; or use a disabled\/greyed out \u201cbuy\u201d button. If a page features multiple variants, you can disable specific options in the selection grid to indicate they are unavailable.<\/li> <p>&#13;<\/p> <li>The page must feature a functional \u201cbuy\u201d or \u201cadd to basket\u201d button if the product is available for purchase.<\/li> <p>&#13;<\/p> <li>For \u201cpreorder\u201d or \u201cbackorder\u201d items, the page must display the expected shipping date.<\/li> <p>&#13;<\/p> <li>The landing page must clearly state any delivery restrictions, such as \u201cstore pickup only\u201d.<\/li> <\/ul> <p>Here is a screenshot of what was added to the document compared to the old version:<\/p> <p><img decoding=\"async\" src=\"https:\/\/images.seroundtable.com\/gmc-landing-page-update-1778244045.png\" style=\"max-width:100%\" alt=\"Gmc Landing Page Update\" title=\"Google Merchant Center Gains More Out-of-Stock Options\u63d2\u56fe1\" \/><\/p> <p>As Emmanuel said, &#8220;Well Google changed the rules again, and explains that you are not strictly required to use the greyed out option, which is great.&#8221;<\/p> <p>Forum discussion at LinkedIn.<\/p> <\/p><\/div> <p>#Google #Merchant #Center #Gains #OutofStock #Options1778633853<\/p> ","protected":false},"excerpt":{"rendered":"<p>Google has updated its Google Merchant Center landing page requirements help documentation to expand and offer more options for out-of-stock products. Google wants you to &#8220;ensure your landing page clearly displays product availability for online purchases.&#8221; The first to spot this change was Emmanuel Flossie over at Feedarmy who wrote, &#8220;it\u2019s actually a positive change [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[557,494,75,556,3383,18823],"class_list":["post-8030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-center","tag-gains","tag-google","tag-merchant","tag-options","tag-outofstock"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/8030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8030"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/8030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/8031"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8030"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}