<\/p>
Mother\u2019s Day shopping this year offered a glimpse into how India\u2019s smaller cities are reshaping online consumer trends. From ethnic wear to handbags and watches, shoppers in non-metro regions drove a sharp rise in demand for affordable fashion and lifestyle products, signalling the growing influence of aspirational consumers beyond metropolitan markets.<\/p>
A report by Snapdeal showed that value-conscious buyers from emerging cities increasingly turned to trend-led purchases during the Mother\u2019s Day shopping period, highlighting the rapid expansion of ecommerce adoption across India.<\/p>
Mother\u2019s Day shopping trends<\/b><\/p>
As per the report, more than\u00a080% of orders\u00a0across women-focused categories between\u00a01\u201310 May 2026\u00a0came from non-metro cities.<\/p>
Among the key contributors were\u00a0Lucknow, Jaipur, Kanpur, Ludhiana, Indore, Surat, Bhopal and Dehradun.<\/p>
The report also noted that aspirational shoppers across these emerging markets are increasingly driving demand for trendy fashion and lifestyle products, reflecting the broader consumption-led momentum outlined in the\u00a0Economic Survey 2025\u201326.<\/p>
Affordable fashion sees strong demand<\/b><\/p>
Women\u2019s ethnic wear, handbags, fashion jewellery, watches and footwear emerged as some of the most purchased categories during the period.<\/p>
The report found that more than\u00a080% of purchases\u00a0across these segments were made at price points below\u00a0\u20b9499, underlining the growing popularity of value-fashion shopping among Indian consumers.<\/p>
It added that shoppers are increasingly seeking stylish and trendy products while remaining mindful of affordability, particularly during occasion-based shopping events.<\/p>
On Mother\u2019s Day, celebrated on\u00a010 May 2026, four out of the top five searched keywords on Snapdeal were linked to women-focused categories, including\u00a0women\u2019s tops, kurta sets, sarees and watches.<\/p>
The trend reflected strong consumer interest in affordable fashion and everyday lifestyle products.<\/p>
Emerging centres are becoming increasingly active<\/b><\/p>
The report also pointed to a broader shift towards intentional and value-conscious spending patterns, especially in smaller cities where ecommerce penetration continues to deepen.<\/p>
Achint Setia, CEO of Snapdeal, said,\u00a0\u201cThe Mother\u2019s Day trends reflect how consumers across emerging centres are becoming increasingly active during new shopping occasions. The next phase of India\u2019s consumption growth is increasingly being driven by aspirational shoppers in emerging markets, where ecommerce is enabling wider access to trend-led categories.\u201d<\/p>
The findings further highlighted the growing role of smaller cities in driving India\u2019s ecommerce growth, particularly in fashion and lifestyle categories, where affordability and trend-led shopping continue to shape consumer choices.<\/p> <\/div>
Mother\u2019s Day shopping India, affordable ethnic wear India, ecommerce growth smaller cities India, non-metro consumer trends India, Snapdeal Mother\u2019s Day report, India fashion ecommerce 2026, value-conscious shoppers India#Sarees #handbags #watches #India #shopped #Mothers #Day1778801132<\/p> ","protected":false},"excerpt":{"rendered":"
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