{"id":8650,"date":"2026-05-23T00:30:54","date_gmt":"2026-05-22T16:30:54","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=8650"},"modified":"2026-05-23T00:30:54","modified_gmt":"2026-05-22T16:30:54","slug":"google-search-universal-cart-expands-ucp-and-ap2","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=8650","title":{"rendered":"Google Search Universal Cart, expands UCP and AP2"},"content":{"rendered":"

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Google also announced some new agentic commerce features today in Google Search including Universal Cart, expanding Universal Commerce Protocol and Agent Payments Protocol (AP2).<\/p>

Plus, Google\u2019s Shopping Graph now contains 60 billion product listings, which is up from 50 billion from earlier this year, announced Vidhya Srinivasan, VP\/GM Ads & Commerce.<\/p>

Universal Cart. <\/strong>Google announced what it is calling the Universal Cart, where you can put products and items from multiple retailers into one single Google Universal Cart and check out on all those items with your Google Wallet with the click of a button.<\/p>

As you are on Google Search, you can add items directly to your Google Universal Cart without having to go to a specific retailer\u2019s website. This will work across Google Search, Gemini, YouTube and Gmail, so just keep throwing items in your cart \u2013 across Google interface and retailer and the cart will maintain your list.<\/p>

Here is a screenshot of Universal Cart showing multiple retailers:<\/p>

\"Multi\"Multi<\/figure>

Google will find the best prices and deals, including which retailer has it in stock and let you check out with your preferred retailer.<\/p>

Plus, Google said Universal Cart will \u201canticipate your needs and help solve problems before they.\u201d Google\u2019s example:<\/p>

\u201cSay you\u2019re building your first custom PC and add a few parts from several retailers to your cart. Your cart will proactively flag any product incompatibilities and suggest alternatives. Since the cart was built on Google Wallet, it understands your payment method perks, loyalty information and merchant offers to help you choose. This lets you quickly find opportunities for hidden savings or points without having to remember them yourself.\u201d<\/p>

\"Universal\"Universal<\/figure>

Merchants. <\/strong>Google listed a number of merchants that support this, including Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and Shopify merchants such as Fenty and Steve Madden.<\/strong><\/p>

Availability. <\/strong>This is available in Google Search and the Gemini app in the U.S. starting this summer and with YouTube and Gmail later on.<\/p>

UCP and AP2<\/strong>. Google expanded the Universal Commerce Protocol on Google to Canada and Australia in the coming months and in the U.K. later on. UCP will also be coming to YouTube and more Google verticals including hotel booking and local food delivery.<\/p>

Agent Payments Protocol (AP2) helps agents make payments for you, securely and with accountability, Google said. \u201cJust tell your agent the specific brands and products you want and how much it can spend, and the agent only makes the purchase when your criteria are met,\u201d Google explained.<\/p>

Google will launch AP2 to Google products in the coming months, starting with Gemini Spark.<\/p> <\/div>

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of Semrush Inc.<\/em> <\/p>

\"Barry <\/div>
<\/p>
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.<\/p>

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.<\/p>

Barry can be followed\u00a0on X here<\/a>\u00a0and you can learn more about\u00a0Barry Schwartz over here or on his personal site. <\/p> <\/div><\/div> <\/p><\/div> <\/p><\/div> <\/div>

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