{"id":9426,"date":"2026-06-06T10:57:49","date_gmt":"2026-06-06T02:57:49","guid":{"rendered":"http:\/\/longzhuplatform.com\/?p=9426"},"modified":"2026-06-06T10:57:49","modified_gmt":"2026-06-06T02:57:49","slug":"microsoft-ai-summarizes-results-reducing-clicks-amp-website-visits","status":"publish","type":"post","link":"http:\/\/longzhuplatform.com\/?p=9426","title":{"rendered":"Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits"},"content":{"rendered":"

<\/p>

\"James<\/p>

James Murray, Senior Product Marketing Manager, Microsoft, gave a webinar named, How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9-minute and 30-second mark that reads, “AI summarizes results, reducing clicks and website visits.”<\/p>

Here is a copy of that slide (which he didn’t really go into much if you listen to the presentation):<\/p>

\"Microsoft<\/p>

As you can see, that section under “LLM Web” section it says, “AI summarizes results, reducing clicks and website visits.”<\/p>

I spotted this via Natzir on X who wrote, “Holy moly. Microsoft puts “LLMs reducing clicks and website visits” on a slide! Google says the opposite: clicks “relatively stable,” even “slightly more quality clicks,” “more queries” and calls the decline studies “flawed methodologies.”<\/p>

Yep, Google said clicks are stable and the studies out there are flawed.<\/p>

But here is someone from Microsoft saying yep, clicked are reduced and website visits are reduced.<\/p>

Forum discussion at X.<\/p> <\/p><\/div>

#Microsoft #Summarizes #Results #Reducing #Clicks #ampamp #Website #Visits1780714669<\/p> ","protected":false},"excerpt":{"rendered":"

James Murray, Senior Product Marketing Manager, Microsoft, gave a webinar named, How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9-minute and 30-second mark that reads, “AI summarizes results, reducing clicks and website visits.” Here is a copy of that slide (which he […]<\/p>\n","protected":false},"author":1,"featured_media":9427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[877,4784,734,19213,308,36920,13596,354],"class_list":["post-9426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","tag-ampamp","tag-clicks","tag-microsoft","tag-reducing","tag-results","tag-summarizes","tag-visits","tag-website"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/9426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9426"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/9426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/9427"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9426"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}