<\/p>
Brands can appear in AI-generated answers and still not come across as believable, according to an analysis from communications agency Burson.<\/p>
The report, called \u201cThe Credibility Paradox,\u201d says getting mentioned in AI answers isn\u2019t the whole picture. Burson argues that brands should care about how convincing those answers actually are.<\/p>
For transparency, Burson sells reputation consulting and GEO services. The report was produced with Profound, an AI marketing platform, and uses Decipher, a model Burson built to predict how convincing each answer would be.<\/p>
Concrete claims tended to be rated higher than abstract ones. When AI platforms responded to questions about a company\u2019s products or workplace culture, those answers often felt more believable compared to responses about governance or leadership.<\/p>
Business people were more easily convinced. The model rated AI responses 10% more credible for business audiences than for others. Business audiences cared most about innovation, while consumers were most interested in a company\u2019s workplace culture and products.<\/p>
Burson asked seven AI platforms questions about 85 companies, then ran the answers through Decipher, a model that predicts how believable each response would be. That produced more than 55,000 scores.<\/p>
The scores are predictions, not responses from people who read the answers. The report doesn\u2019t publish its prompts, company list, or how Decipher\u2019s scoring works.<\/p>
If you\u2019re tracking your brand\u2019s presence in AI answers, you\u2019re measuring the easy part. This analysis suggests that what the AI says about you might matter more than the mention itself.<\/p>
Google recently called GEO \u201cstill SEO.\u201d This report makes the case that there\u2019s a layer people aren\u2019t looking at yet, and that\u2019s if the answer is convincing.<\/p>
The predictions haven\u2019t been tested against how people actually react, which limits what the findings can tell us.<\/p>
The findings suggest that paying attention to what AI says about you, not just that it mentions you, is worth watching as it plays a bigger role in how companies get discovered.<\/p>
Featured Image: elenabsl<\/span><\/span>\/Shutterstock\u00a0<\/em><\/p> <\/div> Generative AI,News#Mentions #Translate #Trust #Analysis #Suggests #sejournal #MattGSouthern1780961983<\/p> ","protected":false},"excerpt":{"rendered":" Brands can appear in AI-generated answers and still not come across as believable, according to an analysis from communications agency Burson. The report, called \u201cThe Credibility Paradox,\u201d says getting mentioned in AI answers isn\u2019t the whole picture. Burson argues that brands should care about how convincing those answers actually are. For transparency, Burson sells reputation […]<\/p>\n","protected":false},"author":1,"featured_media":9585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[8558,90,776,80,26035,38030,2108],"class_list":["post-9584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","tag-analysis","tag-mattgsouthern","tag-mentions","tag-sejournal","tag-suggests","tag-translate","tag-trust"],"acf":[],"_links":{"self":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/9584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9584"}],"version-history":[{"count":0,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/posts\/9584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=\/wp\/v2\/media\/9585"}],"wp:attachment":[{"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9584"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/longzhuplatform.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}