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Google AI Overviews now lets you create image

Google will let you create images directly within AI Overviews in Google Search. “To help bring those unique ideas to life, we’re bringing image generation directly into AI Overviews in Search,” Google announced.

This uses Google’s latest Nano Banana AI model within AI Overviews to create these images.

Google said, “This update transforms a simple text prompt into a high-quality, custom visual made completely from scratch, seamlessly bridging the gap between imagination and reality.”

What it looks like. Here is a video of this in action:

Availability. Google will roll out this image generation feature within AI Overviews over the coming weeks in English, for all regions that currently support image creation in AI Mode.

Google also announced a redesign for Google Image Search, on its 25th anniversary of Google Image Search.

Why we care. This may have an impact on traffic to publishers, as it will add more AI-generated content (the images) to the AI Overview, potentially discouraging clicks from Google Search. Plus, if people get the image they want in the AI Overview, it might even discourage some use of Google Image Search – maybe?

In any event, it is wild to know that Google Image Search is now 25 years old.

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Barry SchwartzBarry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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