Google Confirms Testing Hide Sponsored Products In Shopping Results

Google has confirmed that it is testing the hide and show sponsored results within the Google Shopping search results interface. Google launched the hide/show sponsored results in the main search results last October and is now testing this feature within Google Shopping.

Ginny Marvin, the Google Ads Liaison, confirmed this for me on X by replying to me saying, “We’re testing ways to make ad labeling more consistent across search and shopping ads.”

This test was spotted by Sachin Patel who posted these screenshots on X:

Hide Sponsored Products:

Show Sponsored Products:

Here are his screenshots:

Is Google now showing the “Hide sponsored results” option for Shopping ads as well?
I remember Google testing it for Search ads, but I don’t recall seeing it on Shopping ads. @rustybrick @gaganghotra_ @brodieseo pic.twitter.com/PDj2OWMW71

— Sachin Patel (@SachuPatel53124) July 11, 2026

Early on, it was speculated that this interface for sponsored results led to accidental clicks but I assume that may have lessened as searchers have become more accustomed to this interface.

Forum discussion at X .