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Google launches VRC non-skip ads globally

admin

2026年3月7日
2 min read
Ads globally Google launches News NonSkip VRC

Google launches VRC non-skip ads globally

Google is rolling out Video Reach Campaign (VRC) Non-Skip ads, expanding how brands reach connected TV audiences on YouTube.

What’s happening. VRC Non-Skips are now live globally in Google Ads and Display & Video 360. Built for the living room experience, they run as non-skippable placements optimized for connected TV (CTV) screens.

Why we care. YouTube has been the No. 1 streaming platform in the U.S. for three straight years, making the TV screen a critical battleground for your brand budget. With guaranteed, non-skippable delivery, you can ensure your full message reaches viewers in premium, lean-back environments.

AI in the mix. Google AI dynamically optimizes across 6-second bumper ads, 15-second standard spots, and 30-second CTV-only non-skippable formats. Instead of manually splitting your budget by format, you can rely on AI to allocate impressions for maximum reach and efficiency.

Bottom line. Advertisers now have a simpler way to secure guaranteed, full-message delivery on the biggest screen in the house — using AI to maximize reach and efficiency across non-skippable formats without manually managing the mix.

Google’s announcement. VRC Non-Skip ads are now generally available, allowing brands to reach TV audiences with Google AI.

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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.

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